CHEMICAL PROCESSING
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HAIR COLOURING
The hair-colouring market is enormous. It’s estimated that almost 70% of women and 12% of men will colour their hair at some point in their life.
HIGHLIGHTING YOUR HAIR
Highlighting, streaking and frosting are all similar procedures and each involves the use of a bleaching (or oxidizing) agent.
BLEACHING YOUR HAIR
You’ve probably heard that bleaching and highlighting your hair causes damage. While this is true, we’re not suggesting you don’t do it, as these treatments can look wonderful when done correctly.
TEMPORARY HAIR COLOUR
Temporary or Semi-permanent colours penetrate your hairs’ outer cuticle and are allowed into the cortex. They last for about six weeks and tend to fade progressively. As temporary colours don’t contain bleach, they can’t lighten your natural shade.
PERMANENT DYES
Permanent dyes are also known as ‘oxidation’. This is because an ‘oxidizer’ (such as hydrogen peroxide) and ammonia are mixed with the colouring agent before application.
KERATIN HAIR TREATMENTS
Keratin Treatments Explained Keratin hair treatments are the latest in taming frizzy hair. None of the companies which supply keratin hair treatments claim that it ‘straightens’, but it does ‘smooth’ the hair. They are effective for all people who wish to tame frizz and...
PPD DYES
PPD or paraphenylenediamine is a chemical found in many permanent hair dyes and colour rinses. PPDs are popular because they help to maintain colour integrity and also give a natural shade. However, they are potentially sensitising.
CHEMICAL STRAIGHTENING
Your hair is made of keratin, a strong protein, which contains sulfides. When sulfides bond together, they form a disulfide bond that creates a kink or curl in your hair structure. The curliness of your hair depends on how many of these bonds you have.
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