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Hailed a “miracle in a pot” by its legion of devotees, Elasticizer Deep-Conditioning Treatment is our hero hair product that has stood the test of time. As its moniker suggests, Elasticizer adds elasticity to strands, giving hair much needed stretch (and therefore strength) against everyday stresses like brushing, heat and styling.
RESTORE YOUR HAIR'S NATURAL BOUNCE & SHINE
THE MORE YOU USE IT, THE BETTER THE RESULTS
In our Independent User Trials an impressive 80% agreed hair felt MORE ELASTIC after four weeks weekly use. The benefits are instant too — 88% said hair felt SILKIER and moisturised after the first use, while 87% said tresses looked SHINIER.
Award-winning treatments
Our founder Philip Kingsley pioneered the WORLDS FIRST pre-shampoo treatment in 1974, Elasticizer. The bestselling deep-conditioning mask has won 34AWARDSand counting, and now, with four results-driven treatments in the range, your hair is spoilt for choice.
DOESN'T WEIGHT HAIR DOWN
As a pre-shampoo treatment, Elasticizer can be left on longer, with any residue cleansed away as you shampoo. It therefore WON'T WEIGH YOUR HAIR DOWN or make it look lank or greasy. This also ensures the treatment is suitable for even the finest of hair textures.
INSTANTLY HEALTHIER HAIR
You're just one pre-shampoo treatment away from rstrands that 92% of people agreed felt DEEPLY CONDITIONED after just one use of Elasticizer**.
"Elasticizer was the missing link in my hair routine"
Hair Masking has become a ritual in my hair routine. Elasticizer helps with the elasticity and bounciness of your hair. When I use this on a weekly basis, I notice my hair is so much helathier and bouncy and full of life.
My hair is strong, soft and stopped breaking after 2 weekly applications, would recommend 100% and buy again.
Emeliah M
September 2021
All I can say is, wow! After using the restructuring pre-shampoo treatment, I could brush my wet hair easily. Once dried, my hair was soft and silky with a great shine, the best I've ever seen it! Having healthy hair at last was the best feeling. I am now going to try more Philip Kingsley products.
Trusted Customer
October 2021
A fabulous product after one use I could see a reduction in breakage when styling, normally I’m covered in broken hairs but this really worked. Smelled lovely and felt luxurious on my hair.
Lynda
November 2021
I was really surprised how well this product works. I have curly, fine and fluffy hair and it can be really unruly. After just one use I noticed my hair had improved tremendously.
Malika B
November 2020
To be a little melodramatic, THIS PRODUCT HAS CHANGED MY HAIR/LIFE like NOTHING else ever has... I'm saving time with washing and styling everyday, as well as using so much less product. It's BRILLIANT!!!
Independant User Trial Panelist
August 2021
My hair felt amazing after using this treatment. I could not believe what a difference it made after one application.
Nettjam
October 2021
My hair needed a lift from colour, split ends and overall shine. Used this product as per the instructions and after styling my hair I noticed a great difference, colour was bright, ends soft and healthy with less splitting and felt a lot stronger. My hair looked like I had just been to a hair salon. Amazing and ingenious product.
Wootty65
October 2021
Admittedly I had slightly low hopes for this pre-shampoo treatment, but it totally exceeded all of my expectations! It made my thick 4c African hair very manageable after washing my hair. Some other pre-shampoo treatments don't actually deliver the results that they promise, leaving me with tangled hair at the end of my hair routine - but the Bond Builder Treatment left me impressed. I will definitely be using this product again.
Specially formulated to target the needs of naturally coiled curls and coarse hair textures or overprocessed, porous hair, Elasticizer Extreme intensely nourishes strands while providing stretch and shine.
The intensely nourishing Elasticizer Extreme contains all the super hydrating and strengthening benefits of Elasticizer, encompassed within a supercharged formula.
