https://www.philipkingsley.co.uk/product-type/hair-treatments/philip-kingsley-elasticizer.html88Elasticizer Deep-Conditioning Treatment https://img-cdn.philipkingsley.co.uk/media/catalog/product/t/r/tr_elasticizer-jar-150ml-rgb_3_2.png2222GBPInStock/Shop by Hair Type/Hair Texture/Medium Hair/Concern/Grey Hair/All Products/Cart Suggestions/Best-Sellers/Elasticizer/Concern/Frizz/Product Type /Treatments/Product Type /Hair Perfecters/Product Type /Hair Masks/Hair Texture/Fine Hair/Concern/Dry or Damaged Hair/Product Type /Top Rated/Product Type /Hero Products/Best-Sellers/Product Type /Paraben Free Hair Care/Product Type /Lorna's Top Picks/Product Type /Black Friday/Black Friday Treatments/Product Type /Black Friday/Black Friday Elasticizer/Product Type /Black Friday/Shop all Black Friday/Product Type /Summer Sale/We Are Twinset/Product Type /Summer Sale/Lorna Luxe/Product Type /Summer Sale/Lydia Millen/Product Type /Summer Hair Care/Product Type /Black Friday/Lydia Millen/Product Type /Black Friday/Korinna Howie/Product Type /Black Friday/Milly/Product Type /Black Friday/Lorna Luxe/Concern/Blonde Hair/Product Type /Winter Essentials/Product Type /Get The Look/Product Type /Shop all Haircare Products101418213457147195212215151532012075623223322222422025425325525826326426526628128228319212535456191208252<p>Originally created specifically for a 50's Hollywood Icon, this multi award winning pre-shampoo treatment delivers elasticity, bounce and shine to hair. Also provides UV protection even after washing, helping prolong the life of colour treatments. Visible results from one application that improves with continued use. Fragrance free.</p> <div class="magezon-builder magezon-builder-preload"><div class="gnyoje5 mgz-element mgz-element-row full_width_row mgz-row-equal-height content-middle"><div class="mgz-element-inner gnyoje5-s"><div data-background-type="image" data-parallax-image-background-position="center bottom" class="mgz-parallax gnyoje5-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="rwhhppk mgz-element mgz-element-column mgz-col-xl-25 mgz-col-md-6"><div class="mgz-element-inner rwhhppk-s"><div class="sos4ptk mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner sos4ptk-s"><h6 class="mgz-element-heading-text" > ONE SOLD EVERY 17 SECONDS </h6><style class="mgz-style">.sos4ptk-s{margin-bottom:0px !important;}.mgz-element.sos4ptk .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="bq6ymr1 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner bq6ymr1-s"><h3 class="mgz-element-heading-text" > Instantly strengthen dry hair, reduce breakage and keep your length </h3><style class="mgz-style">.bq6ymr1-s{margin-bottom:25px !important;}.mgz-element.bq6ymr1 .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="jrsiyw4 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner jrsiyw4-s"><p><span style="color: rgb(255, 255, 255);">Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY.</span><br><br><span style="color: rgb(255, 255, 255);">It puts the elasticity back into dry, dehydrated strands so hair stretches instead of snapping. Less breakage means more length kept: instant strength, for longer length.</span></p></div></div><div class="f2643j9 mgz-element mgz-child mgz-element-icon_list mgz-animated fadeInDown"><div class="mgz-element-inner f2643j9-s"><div class="mgz-icon-list mgz-icon-list-vertical"><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Instantly adds shine</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Clinically proven to reduce breakage by 40%* after one use</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Intensely hydrate dry hair</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Banishes frizz and tangles</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Helps hair hold onto length by stopping breakage before it starts</span> </div></div><style class="mgz-style">.f2643j9-s{margin-bottom:30px !important;}.mgz-element.f2643j9 .mgz-icon-list-item{margin-bottom:5px;}.mgz-element.f2643j9 .mgz-icon-list-item-icon{color:#ffffff;}.mgz-element.f2643j9 .mgz-icon-list-item-text{color:#ffffff;}</style></div></div><div class="mdhs90a mgz-element mgz-child mgz-element-button white"><div class="mgz-element-inner mdhs90a-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> Full Product description </a></div><style class="mgz-style">.mdhs90a-s{padding-right:0px !important;padding-left:0px !important;}.mgz-element.mdhs90a .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.mdhs90a .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.mdhs90a .mgz-link{padding: 0;}</style></div></div><script>
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Instantly strengthen dry hair, reduce breakage and keep your length
Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY.
It puts the elasticity back into dry, dehydrated strands so hair stretches instead of snapping. Less breakage means more length kept: instant strength, for longer length.
Instantly adds shine
Clinically proven to reduce breakage by 40%* after one use
Intensely hydrate dry hair
Banishes frizz and tangles
Helps hair hold onto length by stopping breakage before it starts
Use Elasticizer once or twice a week. Hair feels stronger and smoother from the first use, and condition keeps improving with regular treatments. Very dry or damaged hair can start with two treatments a week.
Apply to damp hair before shampooing, focusing on mid-lengths and ends. Leave for 10 to 20 minutes, then rinse and shampoo as normal. Start with a small amount; hair only absorbs what it needs, so you cannot overuse it.
es. Leave Elasticizer on for 10 to 20 minutes, or overnight for deeper conditioning. Apply before bed, wrap hair in a microfibre turban to keep it secure, then rinse, shampoo and condition as normal in the morning. Regular overnight use means less breakage and healthier-looking hair.
Elasticizer is designed to be a pre wash hair mask, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness or they may be better suited for our Elasticizer Extreme.
Avoid using Elasticizer for 72 hours before or after colouring, as intensive conditioning can affect how colour develops during this period. Outside that window it is one of the best ways to keep colour-treated hair strong and hydrated.
A pre-shampoo treatment is applied to damp hair before washing rather than after. Elasticizer was the world's first. It delivers intensive conditioning while you wait, and shampooing removes any excess, leaving hair hydrated without residue.
With once or twice weekly use, a 150ml bottle typically lasts around four to six weeks, depending on hair length and how much product is applied each time. If you're using it more often or have longer hair, the 500ml or 1000ml sizes may be better suited to you.
