https://www.philipkingsley.co.uk/product-type/hair-treatments/philip-kingsley-elasticizer.html88Elasticizer Deep-Conditioning Treatment https://img-cdn.philipkingsley.co.uk/media/catalog/product/t/r/tr_elasticizer-jar-150ml-rgb_3_2.png2222GBPInStock/Shop by Hair Type/Hair Texture/Medium Hair/Concern/Grey Hair/All Products/Cart Suggestions/Best-Sellers/Elasticizer/Concern/Frizz/Product Type /Treatments/Product Type /Hair Perfecters/Product Type /Hair Masks/Hair Texture/Fine Hair/Concern/Dry or Damaged Hair/Product Type /Top Rated/Product Type /Hero Products/Best-Sellers/Product Type /Paraben Free Hair Care/Product Type /Lorna's Top Picks/Product Type /Black Friday/Black Friday Treatments/Product Type /Black Friday/Black Friday Elasticizer/Product Type /Black Friday/Shop all Black Friday/Product Type /Summer Sale/We Are Twinset/Product Type /Summer Sale/Lorna Luxe/Product Type /Summer Sale/Lydia Millen/Product Type /Summer Hair Care/Product Type /Black Friday/Lydia Millen/Product Type /Black Friday/Korinna Howie/Product Type /Black Friday/Milly/Product Type /Black Friday/Lorna Luxe/Concern/Blonde Hair/Product Type /Winter Essentials/Product Type /Get The Look/Product Type /Shop all Haircare Products101418213457147195212215151532012075623223322222422025425325525826326426526628128228319212535456191208252<p>Originally created specifically for a 50's Hollywood Icon, this multi award winning pre-shampoo treatment delivers elasticity, bounce and shine to hair. Also provides UV protection even after washing, helping prolong the life of colour treatments. Visible results from one application that improves with continued use. Fragrance free.</p> [mgz_pagebuilder]{"elements":[{"row_type":"full_width_row","content_position":"middle","gap_type":"padding","content_align":"center","device_type":"custom","background_type":"image","background_style":"contain","background_position":"center-bottom","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"cover","lg_background_position":"right-bottom","md_background_type":"image","md_background_style":"contain","md_background_position":"right-top","sm_background_type":"image","sm_background_style":"contain","sm_background_position":"right-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","type":"row","id":"gqr68gy","elements":[{"device_type":"custom","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","md_size":6,"xl_offset_size":"","xl_size":25,"lg_offset_size":"","lg_size":"","md_offset_size":"","sm_offset_size":"","sm_size":"","xs_size":"","type":"column","id":"fmerb11","elements":[{"text":"ONE SOLD EVERY 17 SECONDS","heading_type":"h6","device_type":"all","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","type":"heading","id":"lyaqheg","color":"#ffffff","font_size":"","margin_bottom":"","image_loading":"","elements":[]},{"text":"Instantly strengthen dry hair, reduce breakage and keep your length","heading_type":"h3","device_type":"all","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","type":"heading","id":"cf9tivn","color":"#ffffff","image_loading":"","font_size":"","margin_bottom":"25","elements":[]},{"content":"<p><span style=\"color: rgb(255, 255, 255);\">Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY.</span><br><br><span style=\"color: rgb(255, 255, 255);\">It puts the elasticity back into dry, dehydrated strands so hair stretches instead of snapping. Less breakage means more length kept: instant strength, for longer length.</span></p>","device_type":"all","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","type":"text","id":"ey63k36","image_loading":""},{"layout":"vertical","device_type":"all","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","spacing":"5px","icon_color":"#ffffff","text_color":"#ffffff","items":[{"icon":"fas mgz-fa-check","link_text":"Instantly adds shine","position":1},{"icon":"fas mgz-fa-check","link_text":"Clinically proven to reduce breakage by 40%* after one use","position":2},{"position":3,"icon":"fas mgz-fa-check","link_text":"Intensely hydrate dry hair"},{"position":4,"icon":"fas mgz-fa-check","link_text":"Banishes frizz and tangles"},{"position":5,"icon":"fas mgz-fa-check","link_text":"Helps hair hold onto length by stopping breakage before it starts"}],"type":"icon_list","id":"p74668v","margin_bottom":"30","animation_in":"fadeInDown","image_loading":"","align":"left"},{"title":"Full Product description","icon_position":"left","device_type":"all","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","button_style":"flat","button_size":"md","gradient_color_1":"#dd3333","gradient_color_2":"#eeee22","box_shadow_color":"#cccccc","button_border_style":"none","modal_type":"content","modal_effect":"mfp-move-horizontal","modal_content":"<p>Forget all you know about traditional hair masks — Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage, this isn’t just any regular conditioning hair mask.</p>\n<ul>\n<li>\n<p>CLINICALLY PROVEN to reduce breakage after just one use*</p>\n</li>\n<li>\n<p>Quenches the thirst of dry hair</p>\n</li>\n<li>\n<p>RESTORES ELASTICITY and bounce</p>\n</li>\n<li>\n<p>Banishes tangles, frizz & straw-like ends </p>\n</li>\n<li>\n<p>The solution to STRONGER, HEALTHIER HAIR</p>\n</li>\n<li>\n<p>INSTANT SHINE that catches the light</p>\n</li>\n<li>\n<p>Leaves hair obsessively smooth and soft</p>\n</li>\n<li>\n<p>Tames tangles</p>\n</li>\n<li>\n<p>Brings dry hair back to life</p>\n</li>\n</ul>\n<p>Elasticizer pre-shampoo treatment brings dry, frizzy, tangled strands back to life. </p>\n<h4><span style=\"font-size: 16px;\"><strong>Why is hair elasticity important?</strong></span></h4>\n<p>Did you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension. </p>\n<p>Flooding hair with moisture, Elasticizer restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer is CLINICALLY PROVEN to reduce breakage^. Combatting dehydration, candyfloss ends and controlling frizz, this ultimate hair restorer recovers softness and movement to leave strands feeling obsessively soft, hydrated, with instant shine that catches the light. </p>\n<h4><span style=\"font-size: 16px;\"><strong>How do I use it?</strong></span></h4>\n<p>Apply Elasticizer to damp hair and leave for at least 20 minutes - the long the better, and you can even leave it on overnight. Wash out with a Shampoo & Conditioner for your hair type and style as normal. </p>\n<p>TRICHOLOGIST TOP TIP: Double shampoo to ensure you rinse away any residue and leave your hair feeling weightless and bouncy. </p>\n<h4><span style=\"font-size: 16px;\"><strong>The History of Elasticizer</strong></span></h4>\n<p>We designed Elasticizer originally for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It is still our best-selling dry or damaged hair treatment today. Cate Blanchett, Kate Winslet, Zendaya, Rochelle Humes and Georgia May Jagger are all converts, and with such advocates, we are confident it will work for you too. 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Deep-Conditioning Treatment 75ml2222https://img-cdn.philipkingsley.co.uk/media/catalog/product/t/r/tr_elasticizer-75ml-rgb.pngInStock75ml (Price per ml: £0.25)52776Elasticizer Deep-Conditioning Treatment 150ml4141https://img-cdn.philipkingsley.co.uk/media/catalog/product/t/r/tr_elasticizer-jar-150ml-rgb_3_2_1.pngInStock150ml (Price per ml: £0.22)53031Elasticizer Deep-Conditioning Treatment 500ml7777https://img-cdn.philipkingsley.co.uk/media/catalog/product/t/r/tr_elasticizer-500ml-rgb.pngInStock500ml (Price per ml: £0.13)54227Elasticizer 1000ml Deep Conditioning Treatment107107https://img-cdn.philipkingsley.co.uk/media/catalog/product/t/r/tr_elasticizer-1000ml-rgb_2.pngInStock1000ml (Price per ml: £0.09)54652Elasticizer Deep-Conditioning Treatment Refill 1000ml102102https://img-cdn.philipkingsley.co.uk/media/catalog/product/5/2/5272-pk-elasticizer-treatment-1000ml.pngInStock1000ml RefillElasticizer <sup>TM</sup>Deep-Conditioning TreatmentStrengthens, repairs and hydrates. Adds elasticity and bounce to fine, medium and coarse hair.Shampoo, Conditioner, Treatments, Gift SetFine, Medium, Coarse, Natural Coiled CurlsShort, Past ShoulderNo IssueDamaged Hair, Dry Hair, Fine Hair, Frizzy Hair, Hair Breakage, Limp Hair, Processed Hair, Weak HairBody BuildingIrritated
Instantly strengthen dry hair, reduce breakage and keep your length
Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY.
It puts the elasticity back into dry, dehydrated strands so hair stretches instead of snapping. Less breakage means more length kept: instant strength, for longer length.
Instantly adds shine
Clinically proven to reduce breakage by 40%* after one use
Intensely hydrate dry hair
Banishes frizz and tangles
Helps hair hold onto length by stopping breakage before it starts
Use Elasticizer once or twice a week. Hair feels stronger and smoother from the first use, and condition keeps improving with regular treatments. Very dry or damaged hair can start with two treatments a week.
Apply to damp hair before shampooing, focusing on mid-lengths and ends. Leave for 10 to 20 minutes, then rinse and shampoo as normal. Start with a small amount; hair only absorbs what it needs, so you cannot overuse it.
es. Leave Elasticizer on for 10 to 20 minutes, or overnight for deeper conditioning. Apply before bed, wrap hair in a microfibre turban to keep it secure, then rinse, shampoo and condition as normal in the morning. Regular overnight use means less breakage and healthier-looking hair.
Elasticizer is designed to be a pre wash hair mask, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness or they may be better suited for our Elasticizer Extreme.
Avoid using Elasticizer for 72 hours before or after colouring, as intensive conditioning can affect how colour develops during this period. Outside that window it is one of the best ways to keep colour-treated hair strong and hydrated.
A pre-shampoo treatment is applied to damp hair before washing rather than after. Elasticizer was the world's first. It delivers intensive conditioning while you wait, and shampooing removes any excess, leaving hair hydrated without residue.
With once or twice weekly use, a 150ml bottle typically lasts around four to six weeks, depending on hair length and how much product is applied each time. If you're using it more often or have longer hair, the 500ml or 1000ml sizes may be better suited to you.
