Elasticizer Deep-Conditioning Treatment

Designed for Audrey Hepburn to strengthen and condition damaged hair, our Elasticizer will revolutionise your hair-care routine leaving dry hair feeling nourished, bouncy and soft.

The world's first deep conditioning, pre-shampoo mask, Philip Kingsley's Elasticizer will increase elasticity, shine, and strength, giving you that feel-good factor, even after just one wash. The Elasticizer contains ingredients aimed at delivering moisture down to the cuticle, such as Castor Oil and Hydrolyzed Elastin, boosting long-lasing hair strength and re-hydration.

Don't just take our word for it! Here's what our customers have to say:

• 'I can't tell you enough, it's a miracle worker' - Customer with Blonde Hair
• 'Game Changer. Changed my hair life.'- Customer with Dry Hair
• 'Amazing product hair feels fantastic!! I always leave on overnight for super results' - Customer with Curly Hair

Discover the Best Way to use our Multi-Award Winning Formula

• Apply before shampooing.
•  Dampen your hair with water and liberally apply Elasticizer in sections to your mid-lengths and ends.
• Now cover your hair with a shower cap (It is an interesting look – but trust us, it will be worth it in the end) or your best cosy towel.
• The heat created helps open your hair’s cuticles, so they can properly absorb the nutrients.
• Leave for a minimum of 20 minutes - enough time to enjoy a cup of tea, and maybe a chocolate or two. There is no maximum time, you can even sleep in Elasticizer if you like to multi-task as you dream.
• Rinse thoroughly then shampoo and condition as normal (those with fine hair should shampoo twice).
• Suitable for use on coloured hair.

Note: Do not use Elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only.

• Philip Kingsley created the world’s first pre-shampoo, deep-conditioning hair treatment, Elasticizer, in 1974, which he formulated personally for one of his most famous clients, Audrey Hepburn
• Along with using Elasticizer, using the right shampoo and conditioner for your individual hair texture is key to getting the best results. Discover the perfect products for your hair texture here
• If you’re suffering from hair breakage and damage, follow these top tips to help keep hair in the best possible condition, and help reduce breakage