The Hair Guide
How to Get the Most Out of Your Elasticizer
Elasticizer, our iconic pre-shampoo conditioning mask, is the most versatile of hair treatments. Read More
Latest Posts
The Ultimate Guide To Shiny Hair
From why your hair may be lacking shine to the Trichologist-approved top tips for helping, here’s everything you need to know.
Read MoreFrizzy or Flyaway Hair
Frizz can be an extremely irritating hair problem - made all the way more so by the fact that most hair frizzes incredibly easily.
Read MoreCare Guide For Grey and Ageing Hair
As we get older, the cells in our hair follicles that produce melanin (pigment) gradually reduce, causing new hair strands to grow in un-pigmented, or white.
Read MoreHair Breakage & Dry Hair
A single healthy hair is stronger than a steel wire of the same diameter, and can stretch up to 30% of its length when wet before breaking.
Read MoreHair Care & Sun Damage
Summer can be a damaging time for your hair and scalp, just like your skin, they can burn if not protected.
Read MoreAllergic Reactions to Hair Dyes
PPD (or paraphenylenediamine) is a chemical found in most permanent hair dyes, as well as many semi-permanent dyes.
Read MoreHow to wake up to better hair
Here, we answer your most frequently asked questions about caring for your hair overnight.
Read MoreThe Hair Growth Cycle: How Your Hair Grows and What Affects It
Understanding each stage can help solve common hair dilemmas and really support healthier hair.
Your hair doesn’t just grow randomly - it follows a precise cycle and understanding these can be the key to managing hair health, density and growth. From natural shedding to slower growth with age, every stage of the hair growth cycle plays a role in how your hair looks and feels. Let’s dive a little deeper.
Read MoreThe Hair Bleaching Guide: Minimising Damage
Bleaching doesn’t have to mean breakage. Here’s how to protect, strengthen and care for your hair before, during and after.
Read MoreHair Loss Myths Debunked: Expert Advice From Our Trichologists
Our expert Trichologists break down the most common misconceptions around hair loss and shed light on what affects your hair and what doesn’t.
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