https://www.philipkingsley.co.uk/elasti-styler-5-in-1-treatment-2.html54893Elasti-Styler Extreme Curl Cream 150mlhttps://img-cdn.philipkingsley.co.uk/media/catalog/product/u/n/untitled_design_24_.png3232GBPInStock/Shop by Hair Type/Hair Texture/Coarse Hair/Hair Texture/Natural Coiled Curls/Cart Suggestions/Best-Sellers/Elasticizer/Concern/Frizz/Concern/Dry or Damaged Hair/Product Type /Shop all Haircare Products/Product Type /Treatments/Product Type /Styling/Product Type /Hero Products/Product Type /Vegan Hair Care/Product Type /Paraben Free Hair Care/Product Type /Summer Hair Care101617345714715319219519820723123225812535654191<p>Elasti-Styler Extreme Curl Cream strengthens the hair fibre and reduces breakage by 70%*. <br></br>Proven to deliver 8-hour curl retention, definition and frizz protection, even in high humidity, it showcases every coil and curl with a soft, touchable, glossy finish, for bouncy, strong, more defined curls.</p> [mgz_pagebuilder]{"elements":[{"row_type":"full_width_row","content_position":"middle","gap_type":"padding","content_align":"center","device_type":"custom","background_type":"image","background_style":"contain","background_position":"center-bottom","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"cover","lg_background_position":"right-bottom","md_background_type":"image","md_background_style":"contain","md_background_position":"right-top","sm_background_type":"image","sm_background_style":"contain","sm_background_position":"right-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","type":"row","id":"hq7laaj","elements":[{"device_type":"custom","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","md_size":6,"xl_offset_size":"","xl_size":25,"lg_offset_size":"","lg_size":"","md_offset_size":"","sm_offset_size":"","sm_size":"","xs_size":"","type":"column","id":"r3nnax0","elements":[{"text":"For glossy, defined curls that last all day","heading_type":"h3","device_type":"all","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","type":"heading","id":"qbaebc2","color":"#ffffff","font_size":"","margin_bottom":"25","image_loading":""},{"content":"<p><span style=\"color: rgb(255, 255, 255);\">A daily, moisturising, leave-in curl cream that <br>protects against frizz and humidity for 8 hours, <br>whilst delivering lasting shape and control. 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It provides instant hydration and nourishment, leaving your hair full of elasticity, bounce and reflective shine.</span></p>\n<p><span style=\"color: rgb(255, 255, 255);\">Forget all you know about traditional hair masks — Elasticizer Extreme pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed for very dry, fragile, porous hair and coarse, coiled and curly hair textures. Our supercharged intensely conditioning pre-shampoo treatment mask will redefine curls, intensely rehydrate porous and fragile hair and dramatically decrease breakage.</span></p>\n<ul>\n<li style=\"color: rgb(255, 255, 255);\">\n<p><span style=\"color: rgb(255, 255, 255);\">CLINICALLY PROVEN to reduce breakage after just one use*</span></p>\n</li>\n<li style=\"color: rgb(255, 255, 255);\">\n<p><span style=\"color: rgb(255, 255, 255);\">Defines and smoothes curls </span></p>\n</li>\n<li style=\"color: rgb(255, 255, 255);\"><span style=\"font-size: 14px; color: rgb(255, 255, 255);\">Combats frizz</span></li>\n<li style=\"color: rgb(255, 255, 255);\">\n<p><span style=\"color: rgb(255, 255, 255);\">RESTORES ELASTICITY and bounce</span></p>\n</li>\n<li style=\"color: rgb(255, 255, 255);\">\n<p><span style=\"color: rgb(255, 255, 255);\">Banishes tangles, frizz & straw-like ends </span></p>\n</li>\n<li style=\"color: rgb(255, 255, 255);\">\n<p><span style=\"color: rgb(255, 255, 255);\">The solution to STRONGER, HEALTHIER HAIR</span></p>\n</li>\n<li style=\"color: rgb(255, 255, 255);\">\n<p><span style=\"color: rgb(255, 255, 255);\">INSTANT SHINE that catches the light</span></p>\n</li>\n<li style=\"color: rgb(255, 255, 255);\">\n<p><span style=\"color: rgb(255, 255, 255);\">Leaves hair obsessively smooth and soft</span></p>\n</li>\n<li style=\"color: rgb(255, 255, 255);\">\n<p><span style=\"color: rgb(255, 255, 255);\">Tames tangles</span></p>\n</li>\n<li style=\"color: rgb(255, 255, 255);\">\n<p><span style=\"color: rgb(255, 255, 255);\">Brings dry hair back to life</span></p>\n</li>\n</ul>\n<h4><span style=\"font-size: 16px; color: rgb(255, 255, 255);\"><strong>Why is hair elasticity important?</strong></span></h4>\n<p><span style=\"color: rgb(255, 255, 255);\">Did you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension. </span></p>\n<p><span style=\"color: rgb(255, 255, 255);\">Flooding hair with moisture, Elasticizer Extreme restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer Extreme is CLINICALLY PROVEN to reduce breakage^. </span></p>\n<h4><span style=\"font-size: 16px; color: rgb(255, 255, 255);\"><strong>How do I use it?</strong></span></h4>\n<p><span style=\"color: rgb(255, 255, 255);\">Apply Elasticizer Extreme to damp hair and leave for <span style=\"text-decoration: underline;\">at least</span> 20 minutes - the longer the better, and you can even leave it on overnight. 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A daily, moisturising, leave-in curl cream that protects against frizz and humidity for 8 hours, whilst delivering lasting shape and control. The lightweight, residue-free formula won’t flake or leave hair crunchy or sticky
Strengthens the hair fibre and reduces breakage by 70%
Phytolastin, enhances suppleness and helps retain moisture. Babassu Oil conditions and nourishes the hair, while Olive Oil – high in Vitamin E and essential fatty acids - helps hair look shiny, smooth and healthy.
Plant-Based Polymer
Rich in Chia and Flaxseed polysaccharides. It adheres to the hair fibre, forming a flexible and resistant film, for long-lasting curl definition.
Protein Rich Blend
A plant-based, protein-rich blend, with an amino acid profile optimised to improve the overall quality of damaged and fragile hair.
A daily, moisturising, leave-in curl cream that protects against frizz and humidity for 8 hours, whilst delivering lasting shape and control. The lightweight, residue-free formula won’t flake or leave hair crunchy or sticky.
You can! If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. It’s a good idea to wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. If you have fine hair, shampoo twice.
Elasticizer is designed to be shampooed away, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.
