https://www.philipkingsley.co.uk/elasticizer-pre-shampoo-treatment-75ml.html219Elasticizer Deep-Conditioning Treatment 75mlhttps://img-cdn.philipkingsley.co.uk/media/catalog/product/t/r/tr_elasticizer-75ml-rgb.png2222GBPInStock/Product Type /Travel Sizes/Shop by Hair Type/Cart Suggestions/Product Type /Stocking Fillers/Product Type /Gifts Under £40/Product Type /Gifts Under £25/Best-Sellers/Elasticizer2031034260243241571219156Pre-shampoo treatment that delivers elasticity and bounce to hair. Also provides UV protection even after washing, helping prolong the life of colour treatments. Visible results from one application that improves with continued use. Fragrance free. <div class="magezon-builder magezon-builder-preload"><div class="giteomb mgz-element mgz-element-row full_width_row mgz-row-equal-height content-middle"><div class="mgz-element-inner giteomb-s"><div data-background-type="image" data-parallax-image-background-position="center bottom" class="mgz-parallax giteomb-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="xpvgjkt mgz-element mgz-element-column mgz-col-xl-25 mgz-col-md-6"><div class="mgz-element-inner xpvgjkt-s"><div class="l0nsbrl mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner l0nsbrl-s"><h6 class="mgz-element-heading-text" > ONE SOLD EVERY 17 SECONDS </h6><style class="mgz-style">.l0nsbrl-s{margin-bottom:0px !important;}.mgz-element.l0nsbrl .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="t8xotp3 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner t8xotp3-s"><h3 class="mgz-element-heading-text" > Instantly hydrate dry hair, add shine and reduce frizz </h3><style class="mgz-style">.t8xotp3-s{margin-bottom:25px !important;}.mgz-element.t8xotp3 .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="ikyfjyt mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner ikyfjyt-s"><p><span style="color: #ffffff;">Elasticizer is a pre-shampoo conditioning treatment that deeply moisturises and nourishes dry, brittle hair, improving its elasticity and strength. It helps to restore moisture, leaving hair softer, smoother, and more manageable.</span></p></div></div><div class="eyvuxsn mgz-element mgz-child mgz-element-icon_list mgz-animated fadeInDown"><div class="mgz-element-inner eyvuxsn-s"><div class="mgz-icon-list mgz-icon-list-vertical"><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">HYDRATES</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">CONDITIONS</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">STRENGTHENS</span> </div></div><style class="mgz-style">.eyvuxsn-s{margin-bottom:30px !important;}.mgz-element.eyvuxsn .mgz-icon-list-item{margin-bottom:5px;}.mgz-element.eyvuxsn .mgz-icon-list-item-icon{color:#ffffff;}.mgz-element.eyvuxsn .mgz-icon-list-item-text{color:#ffffff;}</style></div></div><div class="y98v46m mgz-element mgz-child mgz-element-button white"><div class="mgz-element-inner y98v46m-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> Full Product description </a></div><style class="mgz-style">.y98v46m-s{padding-right:0px !important;padding-left:0px !important;}.mgz-element.y98v46m .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.y98v46m .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.y98v46m .mgz-link{padding: 0;}</style></div></div><script>
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Instantly hydrate dry hair, add shine and reduce frizz
Elasticizer is a pre-shampoo conditioning treatment that deeply moisturises and nourishes dry, brittle hair, improving its elasticity and strength. It helps to restore moisture, leaving hair softer, smoother, and more manageable.
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and because it's a pre shampoo treatment, you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in
You can! This miracle hair mask can be left in for 10-20 minutes or kept on overnight for maximum results. If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. Simply apply the deep conditioning treatment and wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. Frequent use will lead to healthier looking hair with less breakage, allowing you to achieve salon-level results from one at home hair treatment.
Elasticizer is designed to be a pre wash hair mask, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.
You can, but we recommend you do not use Elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only. For more information read our article on Hair Colouring.
