product
https://www.philipkingsley.co.uk/hair-mail-hair-icons.html
54920
Hair Mail: The Icons
https://img-cdn.philipkingsley.co.uk/media/catalog/product/u/n/untitled_design_55_.png
40
67
GBP
InStock
/Product Type /Shop all Haircare Products
/Product Type /Christmas Gift Sets
/Product Type /Black Friday/Black Friday Kits & Sets
192
206
238
1
2
191
208
This iconic hair trio, enriched with nourishing, strengthening, shine-boosting ingredients, will transform strands from frizzy, thirsty and brittle to soft, silky and smooth instantly. <div class="magezon-builder magezon-builder-preload"><div class="m79lsqg mgz-element mgz-element-row full_width_row mgz-row-equal-height content-middle mgz-row-wrap-reverse"><div class="mgz-element-inner m79lsqg-s"><div data-background-type="image" data-parallax-image-background-position="right center" class="mgz-parallax m79lsqg-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="gtvby8x mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner gtvby8x-s"><div class="tr71c6d mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner tr71c6d-s"><h6 class="mgz-element-heading-text" > Includes Our Multi Award-Winning Elasticizer </h6><style class="mgz-style">.mgz-element.tr71c6d .mgz-element-heading-text{color:#000000;}</style></div></div><div class="p2ijh2w mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner p2ijh2w-s"><h3 class="mgz-element-heading-text" > The ultimate transformative trio your hair will thank you for </h3><style class="mgz-style">.mgz-element.p2ijh2w .mgz-element-heading-text{color:#000000;}</style></div></div><div class="kvbef1d mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner kvbef1d-s"><p><span style="color: rgb(0, 0, 0);"><span class="NormalTextRun SCXW181764477 BCX0">This iconic hair trio, enriched with nourishing, strengthening, shine-boosting ingredients, will transform strands from frizzy, </span><span class="NormalTextRun SCXW181764477 BCX0">thirsty</span><span class="NormalTextRun SCXW181764477 BCX0"> and brittle to soft, </span><span class="NormalTextRun SCXW181764477 BCX0">silky</span><span class="NormalTextRun SCXW181764477 BCX0"> and smooth instantly.</span></span></p><style class="mgz-style">.kvbef1d-s{margin-bottom:30px !important;}</style></div></div><div class="xw9ketm mgz-element mgz-child mgz-element-icon_list"><div class="mgz-element-inner xw9ketm-s"><div class="mgz-icon-list mgz-icon-list-vertical"><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Elasticizer Deep-Conditioning Treatment 75ml</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Daily Damage Defence Protective Priming Mist 200ml</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Elasticizer Booster Restoring Conditioner 40ml</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Blue Cosmetic Bag</span> </div></div><style class="mgz-style">.mgz-element.xw9ketm .mgz-icon-list-item{margin-bottom:5px;}.mgz-element.xw9ketm .mgz-icon-list-item-icon{color:#000000;}.mgz-element.xw9ketm .mgz-icon-list-item-text{color:#000000;}</style></div></div><div id="PDP-Full-Product-Description" class="te1yyyv mgz-element mgz-child mgz-element-button black"><div class="mgz-element-inner te1yyyv-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> Full Product description </a></div><style class="mgz-style">.te1yyyv-s{padding-right:0px !important;padding-left:0px !important;margin-bottom:40px !important;}.mgz-element.te1yyyv .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.te1yyyv .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.te1yyyv .mgz-link{padding: 0;}</style></div></div><script>
require(['jquery', 'mage/apply/main', 'Magezon_Core/js/jquery.magnific-popup.min'], function($, mage) {
var content = '<div class=\"mgz-button-modal-inner\"><div class=\"mgz-button-modal-content\"><p data-ccp-props=\"{\"335551550\":1,\"335551620\":1,\"335559683\":0,\"335559685\":0,\"335559731\":0,\"335559737\":0,\"335562764\":2,\"335562765\":1,\"335562766\":4,\"335562767\":0,\"335562768\":4,\"335562769\":0}\"> </p><p data-ccp-props=\"{\"335551550\":1,\"335551620\":1,\"335559683\":0,\"335559685\":0,\"335559731\":0,\"335559737\":0,\"335562764\":2,\"335562765\":1,\"335562766\":4,\"335562767\":0,\"335562768\":4,\"335562769\":0}\"><strong><span data-contrast=\"none\">ELASTICIZER DEEP CONDITIONING TREATMENT 75ML </span></strong></p><div class=\"OutlineElement Ltr SCXW192747729 BCX0\"><p class=\"Paragraph SCXW192747729 BCX0\"><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">Multi-award-winning pre-shampoo hair mask clinically proven to reduce breakage after one </span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW192747729 BCX0\">use.*</span> <span class=\"NormalTextRun SCXW192747729 BCX0\">The nourishing</span><span class=\"NormalTextRun SCXW192747729 BCX0\">, strengthening </span><span class=\"NormalTextRun SCXW192747729 BCX0\">formula </span><span class=\"NormalTextRun SCXW192747729 BCX0\">leaves hair instantly </span><span class=\"NormalTextRun SCXW192747729 BCX0\">smooth, </span><span class=\"NormalTextRun SCXW192747729 BCX0\">soft</span> <span class=\"NormalTextRun SCXW192747729 BCX0\">and bounc</span><span class=\"NormalTextRun SCXW192747729 BCX0\">y</span><span class=\"NormalTextRun SCXW192747729 BCX0\">, with mirror-like shine.</span> <span class=\"NormalTextRun SCXW192747729 BCX0\">Helps to </span><span class=\"NormalTextRun SCXW192747729 BCX0\">combat </span><span class=\"NormalTextRun SCXW192747729 BCX0\">frizz and leave hair </span><span class=\"NormalTextRun SCXW192747729 BCX0\">more manageable. </span><span class=\"NormalTextRun SCXW192747729 BCX0\">W</span><span class=\"NormalTextRun SCXW192747729 BCX0\">orks in as little as 10-20 minutes</span><span class=\"NormalTextRun SCXW192747729 BCX0\">,</span> <span class=\"NormalTextRun SCXW192747729 BCX0\">giving you the</span> <span class=\"NormalTextRun SCXW192747729 BCX0\">ultimate transformative</span><span class=\"NormalTextRun SCXW192747729 BCX0\">, conditioning </span><span class=\"NormalTextRun SCXW192747729 BCX0\">hair treatment. </span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW192747729 BCX0\">*</span><span class=\"NormalTextRun SCXW192747729 BCX0\">REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST</span></span><span class=\"EOP SCXW192747729 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> </span></p></div><div class=\"OutlineElement Ltr SCXW192747729 BCX0\"><p class=\"Paragraph SCXW192747729 BCX0\"><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">KEY INGREDIENTS</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">Hydrolyzed Elastin</span></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">: </span><span class=\"NormalTextRun SCXW192747729 BCX0\">Formula is infused with </span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192747729 BCX0\">Hydrolyzed</span><span class=\"NormalTextRun SCXW192747729 BCX0\"> Elastin, </span><span class=\"NormalTextRun SCXW192747729 BCX0\">which increases hair’s elasticity without </span><span class=\"NormalTextRun SCXW192747729 BCX0\">weighing it down.</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">Castor Oil</span></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">: Renowned for its amazing hair health benefit of </span><span class=\"NormalTextRun SCXW192747729 BCX0\">helping to lock in moisture.</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">Olive Oil</span></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">: </span><span class=\"NormalTextRun SCXW192747729 BCX0\">An oil known to be high in Vitamin E and </span><span class=\"NormalTextRun SCXW192747729 BCX0\">essential fatty acids which moisturise and make </span><span class=\"NormalTextRun SCXW192747729 BCX0\">hair look shiny and healthy.</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">Glycerin</span></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">: Helps hair to </span><span class=\"NormalTextRun SCXW192747729 BCX0\">retain</span><span class=\"NormalTextRun SCXW192747729 BCX0\"> moisture.</span></span><span class=\"EOP Selected SCXW192747729 BCX0\" data-ccp-props=\"{}\"> </span></p></div><div class=\"OutlineElement Ltr SCXW192747729 BCX0\"><p class=\"Paragraph SCXW192747729 BCX0\"><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">HOW TO USE</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW192747729 BCX0\">Dampen your hair with water and apply liberally in sections </span><span class=\"NormalTextRun SCXW192747729 BCX0\">t</span><span class=\"NormalTextRun SCXW192747729 BCX0\">h</span><span class=\"NormalTextRun SCXW192747729 BCX0\">r</span><span class=\"NormalTextRun SCXW192747729 BCX0\">ough</span><span class=\"NormalTextRun SCXW192747729 BCX0\">out</span> <span class=\"NormalTextRun SCXW192747729 BCX0\">mid-lengths and ends.</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW192747729 BCX0\">Cover hair with a shower cap or cosy towel</span> </span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW192747729 BCX0\">—</span></span> <span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW192747729 BCX0\">t</span><span class=\"NormalTextRun SCXW192747729 BCX0\">he heat created helps lift your hair’s cuticles</span><span class=\"NormalTextRun SCXW192747729 BCX0\">, </span><span class=\"NormalTextRun SCXW192747729 BCX0\">so they can properly absorb the nutrients.</span> </span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW192747729 BCX0\">Leave on for a minimum of 20 minutes</span><span class=\"NormalTextRun SCXW192747729 BCX0\">. </span><span class=\"NormalTextRun SCXW192747729 BCX0\">There’s</span><span class=\"NormalTextRun SCXW192747729 BCX0\"> no maximum time — you can even sleep with it on</span><span class=\"NormalTextRun SCXW192747729 BCX0\">.</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW192747729 BCX0\">Rinse thoroughly </span><span class=\"NormalTextRun SCXW192747729 BCX0\">with water</span><span class=\"NormalTextRun SCXW192747729 BCX0\">,</span> <span class=\"NormalTextRun SCXW192747729 BCX0\">then shampoo and condition as normal</span><span class=\"NormalTextRun SCXW192747729 BCX0\">. </span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW192747729 BCX0\">T</span><span class=\"NormalTextRun SCXW192747729 BCX0\">hose with fine hair should shampoo twice</span><span class=\"NormalTextRun SCXW192747729 BCX0\">.</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW192747729 BCX0\">NOTE: Do not use </span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW192747729 BCX0\">Elasticizer</span><span class=\"NormalTextRun SCXW192747729 BCX0\"> 72 hours before or </span><span class=\"NormalTextRun SCXW192747729 BCX0\">after colour-treating </span><span class=\"NormalTextRun SCXW192747729 BCX0\">your </span><span class=\"NormalTextRun SCXW192747729 BCX0\">hair, as it may affect how </span><span class=\"NormalTextRun SCXW192747729 BCX0\">the colour takes during this period only. </span></span><span class=\"EOP SCXW192747729 BCX0\" data-ccp-props=\"{}\"> </span></p></div><div class=\"OutlineElement Ltr SCXW192747729 BCX0\"><p class=\"Paragraph SCXW192747729 BCX0\"><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">KEY BENEFITS</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">Restores </span><span class=\"NormalTextRun SCXW192747729 BCX0\">hair’s strength</span><span class=\"NormalTextRun SCXW192747729 BCX0\">, </span><span class=\"NormalTextRun SCXW192747729 BCX0\">elasticity</span><span class=\"NormalTextRun SCXW192747729 BCX0\"> and bounce</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">Reduces breakage</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">E</span><span class=\"NormalTextRun SCXW192747729 BCX0\">nables e</span><span class=\"NormalTextRun SCXW192747729 BCX0\">ffortless detangling</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">Quenches the thirst of dry hair</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">Combats </span><span class=\"NormalTextRun SCXW192747729 BCX0\">tangles, frizz and straw-like ends </span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">The solution to stronger, healthier</span><span class=\"NormalTextRun SCXW192747729 BCX0\">-</span><span class=\"NormalTextRun SCXW192747729 BCX0\">looking hair</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">I</span><span class=\"NormalTextRun SCXW192747729 BCX0\">nstant shine that catches the light</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">Leaves hair obsessively smooth and soft</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">Brings </span><span class=\"NormalTextRun SCXW192747729 BCX0\">lacklustre </span><span class=\"NormalTextRun SCXW192747729 BCX0\">hair back to life instantly</span></span><span class=\"EOP Selected SCXW192747729 BCX0\" data-ccp-props=\"{}\"> </span></p></div><div class=\"OutlineElement Ltr SCXW192747729 BCX0\"><p class=\"Paragraph SCXW192747729 BCX0\"><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">KEY STATS</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">Clinically proven to reduce breakage after one use*</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">*REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">92% said hair felt deeply moisturised after one use^</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW192747729 BCX0\"><span class=\"SCXW192747729 BCX0\"> </span><br class=\"SCXW192747729 BCX0\"></span><span class=\"TextRun SCXW192747729 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192747729 BCX0\">^INDEPENDENT USER TRIAL</span></span></p></div><p data-ccp-props=\"{\"335551550\":1,\"335551620\":1,\"335559683\":0,\"335559685\":0,\"335559731\":0,\"335559737\":0,\"335562764\":2,\"335562765\":1,\"335562766\":4,\"335562767\":0,\"335562768\":4,\"335562769\":0}\"> </p><p data-ccp-props=\"{\"335551550\":1,\"335551620\":1,\"335559683\":0,\"335559685\":0,\"335559731\":0,\"335559737\":0,\"335562764\":2,\"335562765\":1,\"335562766\":4,\"335562767\":0,\"335562768\":4,\"335562769\":0}\"><strong><span data-contrast=\"none\">ELASTICIZER BOOSTER RESTORING CONDITIONER 40ml</span></strong></p><div class=\"OutlineElement Ltr SCXW100920549 BCX0\"><p class=\"Paragraph SCXW100920549 BCX0\"><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">Hair feeling dry? Try this </span><span class=\"NormalTextRun SCXW100920549 BCX0\">intensely hydrating, </span><span class=\"NormalTextRun SCXW100920549 BCX0\">multi-use</span><span class=\"NormalTextRun SCXW100920549 BCX0\"> conditioner booster, that swiftly nourishes strands and restores parched hair in the shower as part of your hair wash routine. </span><span class=\"NormalTextRun SCXW100920549 BCX0\">Revive strands fast with this </span><span class=\"NormalTextRun SCXW100920549 BCX0\">supercharged</span> <span class=\"NormalTextRun SCXW100920549 BCX0\">in-shower conditioner and flash mask</span><span class=\"NormalTextRun SCXW100920549 BCX0\">, loaded with deeply nourishing ingredients.</span><span class=\"NormalTextRun SCXW100920549 BCX0\"> Use after shampooing </span><span class=\"NormalTextRun SCXW100920549 BCX0\">whenever hair needs an extra boost</span><span class=\"NormalTextRun SCXW100920549 BCX0\"> of moisture. Leaves hair </span><span class=\"NormalTextRun SCXW100920549 BCX0\">instantly </span><span class=\"NormalTextRun SCXW100920549 BCX0\">silky-soft and </span><span class=\"NormalTextRun SCXW100920549 BCX0\">healthier-looking</span><span class=\"NormalTextRun SCXW100920549 BCX0\">. </span></span><span class=\"EOP SCXW100920549 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> </span></p></div><div class=\"OutlineElement Ltr SCXW100920549 BCX0\"><p class=\"Paragraph SCXW100920549 BCX0\"><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">KEY INGREDIENTS</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">Chia Seed Extract</span></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">: </span></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">A protein derived from chia seeds, known to form a </span><span class=\"NormalTextRun SCXW100920549 BCX0\">biofilm</span><span class=\"NormalTextRun SCXW100920549 BCX0\"> to aid moisturisation and barrier protection. </span><span class=\"NormalTextRun SCXW100920549 BCX0\">Improves the sleekness and combability of hair.</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">Olive Oil</span></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">: Conditions and nourishes the hair. </span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">Source of Elastin</span></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">: Enhances suppleness and helps hair </span></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">retain</span><span class=\"NormalTextRun SCXW100920549 BCX0\"> moisture.</span></span><span class=\"EOP SCXW100920549 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> </span></p></div><div class=\"OutlineElement Ltr SCXW100920549 BCX0\"><p class=\"Paragraph SCXW100920549 BCX0\"><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">KEY BENEFITS</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">Deeply conditioning </span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">Tames frizz</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">Adds elasticity and in turn strength</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">Targets dry, brittle-feeling hair</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">Protects and improves </span><span class=\"NormalTextRun SCXW100920549 BCX0\">the </span><span class=\"NormalTextRun SCXW100920549 BCX0\">condition of hair</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">Super-nourishing with zero residue</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">Quick and easy to use in-shower</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">Boosts effects of weekly </span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW100920549 BCX0\">Elasticizer</span><span class=\"NormalTextRun SCXW100920549 BCX0\"> treatments</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">Suitable for all hair textures, lengths and conditions</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"EOP Selected SCXW100920549 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> </span></p></div><div class=\"OutlineElement Ltr SCXW100920549 BCX0\"><p class=\"Paragraph SCXW100920549 BCX0\"><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">HOW TO USE</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">3 ways to use:</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">1. Use in place of your usual conditioner for a richer condition.</span></span><span class=\"EOP Selected SCXW100920549 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559685\":0,\"335559738\":240,\"335559739\":240}\"> </span></p></div><div class=\"OutlineElement Ltr SCXW100920549 BCX0\"><p class=\"Paragraph SCXW100920549 BCX0\"><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">2. Layer over the top of conditioner on the driest parts of hair (such as the ends) for an instant boost (</span><span class=\"NormalTextRun SCXW100920549 BCX0\">it’s</span><span class=\"NormalTextRun SCXW100920549 BCX0\"> fragrance</span><span class=\"NormalTextRun SCXW100920549 BCX0\">-</span><span class=\"NormalTextRun SCXW100920549 BCX0\">free so </span><span class=\"NormalTextRun SCXW100920549 BCX0\">won’t</span><span class=\"NormalTextRun SCXW100920549 BCX0\"> clash scents).</span></span><span class=\"EOP Selected SCXW100920549 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559685\":0,\"335559738\":0,\"335559739\":0}\"> </span></p></div><div class=\"OutlineElement Ltr SCXW100920549 BCX0\"><p class=\"Paragraph SCXW100920549 BCX0\"><span class=\"EOP Selected SCXW100920549 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559685\":0,\"335559738\":0,\"335559739\":0}\"> </span></p></div><div class=\"OutlineElement Ltr SCXW100920549 BCX0\"><p class=\"Paragraph SCXW100920549 BCX0\"><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">3. Leave on for 5-10 minutes as a flash mask. Apply liberally over mid-lengths and ends of cleansed hair. Rinse thoroughly with water.</span></span><span class=\"EOP Selected SCXW100920549 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559685\":0,\"335559738\":0,\"335559739\":0}\"> </span></p></div><div class=\"OutlineElement Ltr SCXW100920549 BCX0\"><p class=\"Paragraph SCXW100920549 BCX0\"><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">KEY STATS</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">9 out of 10 reported hair felt nourished*</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">9 out of 10 reported hair felt </span><span class=\"NormalTextRun SCXW100920549 BCX0\">softer</span><span class=\"NormalTextRun SCXW100920549 BCX0\">*</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">9 out of 10 reported </span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW100920549 BCX0\">hair</span><span class=\"NormalTextRun SCXW100920549 BCX0\"> looked </span><span class=\"NormalTextRun SCXW100920549 BCX0\">healthier</span><span class=\"NormalTextRun SCXW100920549 BCX0\"> after 2 weeks use*</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW100920549 BCX0\"><span class=\"SCXW100920549 BCX0\"> </span><br class=\"SCXW100920549 BCX0\"></span><span class=\"TextRun SCXW100920549 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100920549 BCX0\">*</span><span class=\"NormalTextRun SCXW100920549 BCX0\">INDEPENDENT USER TRIAL RESULT</span></span><span class=\"EOP Selected SCXW100920549 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> </span></p></div><p data-ccp-props=\"{\"335551550\":1,\"335551620\":1,\"335559683\":0,\"335559685\":0,\"335559731\":0,\"335559737\":0,\"335562764\":2,\"335562765\":1,\"335562766\":4,\"335562767\":0,\"335562768\":4,\"335562769\":0}\"></p><p data-ccp-props=\"{\"335551550\":1,\"335551620\":1,\"335559683\":0,\"335559685\":0,\"335559731\":0,\"335559737\":0,\"335562764\":2,\"335562765\":1,\"335562766\":4,\"335562767\":0,\"335562768\":4,\"335562769\":0}\"><strong><span data-contrast=\"none\">DAILY DAMAGE DEFENCE PROTECTIVE PRIMING MIST 200ML</span></strong></p><div class=\"OutlineElement Ltr SCXW178469998 BCX0\"><p class=\"Paragraph SCXW178469998 BCX0\"><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">Renowned as an ‘everyday </span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW178469998 BCX0\">Elasticizer</span><span class=\"NormalTextRun SCXW178469998 BCX0\">’,</span><span class=\"NormalTextRun SCXW178469998 BCX0\"> t</span><span class=\"NormalTextRun SCXW178469998 BCX0\">his pre-styling, </span><span class=\"NormalTextRun SCXW178469998 BCX0\">priming, </span><span class=\"NormalTextRun SCXW178469998 BCX0\">conditioning hair mist </span><span class=\"NormalTextRun SCXW178469998 BCX0\">instantly </span><span class=\"NormalTextRun SCXW178469998 BCX0\">detangles, adds shine, fights frizz and boosts hair’s condition with every spritz</span><span class=\"NormalTextRun SCXW178469998 BCX0\">.</span> <span class=\"NormalTextRun SCXW178469998 BCX0\">It offers l</span><span class=\"NormalTextRun SCXW178469998 BCX0\">ess breakage</span><span class=\"NormalTextRun SCXW178469998 BCX0\">, more shine. </span><span class=\"NormalTextRun SCXW178469998 BCX0\">It’s</span><span class=\"NormalTextRun SCXW178469998 BCX0\"> a great all-rounder for every hair texture</span><span class=\"NormalTextRun SCXW178469998 BCX0\"> and will leave </span><span class=\"NormalTextRun SCXW178469998 BCX0\">strands </span><span class=\"NormalTextRun SCXW178469998 BCX0\">health</span><span class=\"NormalTextRun SCXW178469998 BCX0\">ier-looking, frizz-free</span><span class=\"NormalTextRun SCXW178469998 BCX0\"> and easy to style and manage. </span><span class=\"NormalTextRun SCXW178469998 BCX0\">Apply </span><span class=\"NormalTextRun SCXW178469998 BCX0\">liberally </span><span class=\"NormalTextRun SCXW178469998 BCX0\">before styling.</span></span><span class=\"EOP SCXW178469998 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> </span></p></div><div class=\"OutlineElement Ltr SCXW178469998 BCX0\"><p class=\"Paragraph SCXW178469998 BCX0\"><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">KEY INGREDIENTS</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW178469998 BCX0\"><span class=\"SCXW178469998 BCX0\"> </span><br class=\"SCXW178469998 BCX0\"></span><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">Hydrolyzed Elastin</span></span><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">: </span><span class=\"NormalTextRun SCXW178469998 BCX0\">A protein that penetrates the hair shaft, increasing elasticity without weighing hair </span><span class=\"NormalTextRun SCXW178469998 BCX0\">down. Elasticity is what gives </span><span class=\"NormalTextRun SCXW178469998 BCX0\">the </span><span class=\"NormalTextRun SCXW178469998 BCX0\">hair stretch </span><span class=\"NormalTextRun SCXW178469998 BCX0\">and therefore strength.</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW178469998 BCX0\"><span class=\"SCXW178469998 BCX0\"> </span><br class=\"SCXW178469998 BCX0\"></span><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">Sweet Almond Seedcake Extract</span></span><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">: </span><span class=\"NormalTextRun SCXW178469998 BCX0\">Contains</span><span class=\"NormalTextRun SCXW178469998 BCX0\"> amino acids and proteins to </span><span class=\"NormalTextRun SCXW178469998 BCX0\">strengthen and smooth e</span><span class=\"NormalTextRun SCXW178469998 BCX0\">very </span><span class=\"NormalTextRun SCXW178469998 BCX0\">strand.</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW178469998 BCX0\"><span class=\"SCXW178469998 BCX0\"> </span><br class=\"SCXW178469998 BCX0\"></span><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">Pro Vitamin B5 (Panthenol)</span></span><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">: Plumps hair shafts, leaving hair extra shiny.</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW178469998 BCX0\"><span class=\"SCXW178469998 BCX0\"> </span><br class=\"SCXW178469998 BCX0\"></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW178469998 BCX0\"><span class=\"SCXW178469998 BCX0\"> </span><br class=\"SCXW178469998 BCX0\"></span><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">KEY BENEFITS</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW178469998 BCX0\"><span class=\"SCXW178469998 BCX0\"> </span><br class=\"SCXW178469998 BCX0\"></span><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">Lightweight yet intensive conditioning</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW178469998 BCX0\"><span class=\"SCXW178469998 BCX0\"> </span><br class=\"SCXW178469998 BCX0\"></span><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">Superb at detangling knots</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW178469998 BCX0\"><span class=\"SCXW178469998 BCX0\"> </span><br class=\"SCXW178469998 BCX0\"></span><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">Controls and </span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW178469998 BCX0\">smoothes</span><span class=\"NormalTextRun SCXW178469998 BCX0\"> frizz</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW178469998 BCX0\"><span class=\"SCXW178469998 BCX0\"> </span><br class=\"SCXW178469998 BCX0\"></span><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">Nourishes and adds moisture </span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW178469998 BCX0\"><span class=\"SCXW178469998 BCX0\"> </span><br class=\"SCXW178469998 BCX0\"></span><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">Reduces breakage</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW178469998 BCX0\"><span class=\"SCXW178469998 BCX0\"> </span><br class=\"SCXW178469998 BCX0\"></span><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">Boosts shine </span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW178469998 BCX0\"><span class=\"SCXW178469998 BCX0\"> </span><br class=\"SCXW178469998 BCX0\"></span><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">Quick and easy mist application</span></span><span class=\"EOP Selected SCXW178469998 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":240,\"335559739\":240,\"335559740\":279}\"> </span></p></div><div class=\"OutlineElement Ltr SCXW178469998 BCX0\"><p class=\"Paragraph SCXW178469998 BCX0\"><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">KEY STATS</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW178469998 BCX0\"><span class=\"SCXW178469998 BCX0\"> </span><br class=\"SCXW178469998 BCX0\"></span><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">91% said formula felt lightweight*</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW178469998 BCX0\"><span class=\"SCXW178469998 BCX0\"> </span><br class=\"SCXW178469998 BCX0\"></span><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">88%</span> <span class=\"NormalTextRun SCXW178469998 BCX0\">said hair </span><span class=\"NormalTextRun SCXW178469998 BCX0\">was easily detangled after use*</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW178469998 BCX0\"><span class=\"SCXW178469998 BCX0\"> </span><br class=\"SCXW178469998 BCX0\"></span><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">80% said hair felt nourished*</span></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW178469998 BCX0\"><span class=\"SCXW178469998 BCX0\"> </span><br class=\"SCXW178469998 BCX0\"></span><span class=\"LineBreakBlob BlobObject DragDrop SCXW178469998 BCX0\"><span class=\"SCXW178469998 BCX0\"> </span><br class=\"SCXW178469998 BCX0\"></span><span class=\"TextRun SCXW178469998 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178469998 BCX0\">*INDEPENDENT USER TRIAL RESULTS</span></span></p></div></div></div>';
var valid = true;
var elemsHtml = "";
if (content.includes('ELEMENT_CONTENT')) {
if (elemsHtml) {
elemsHtml = elemsHtml.replace(/[\"']/g, '\$&').replace(/\u0000/g, '\0').replace(/{/g, '\{').replace(/}/g, '\}');
content = content.replace('ELEMENT_CONTENT', elemsHtml);
} else {
valid = false;
}
}
if (valid) {
$('.te1yyyv .mgz-btn').click(function(e) {
e.preventDefault();
$.magnificPopup.open({
items: {
src: $(content)
},
callbacks: {
beforeOpen: function() {
this.contentContainer.addClass('mfp-with-anim');
this.st.mainClass += ' mfp-move-horizontal';
},
open: function() {
$(mage.apply);
$('body').trigger('magezonBuilderLoaded');
$( window ).trigger('mgzResponsiveTypography');
$('.te1yyyv-modal').find('.mgz-waypoint').removeClass('mgz-waypoint').trigger('mgz:animation:run');
if (typeof window.mgzLazyload == 'function') {
window.mgzLazyload();
}
}
},
mainClass: 'te1yyyv-modal mgz-button-modal-content mgz-button-modal',
removalDelay: 500,
showCloseBtn: true
});
return false;
});
$(document).on('click', '.mgz-btn-close', function() {
$.magnificPopup.close();
return false;
});
}
})
</script></div></div><div class="cdwya70 mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner cdwya70-s"><div class="eltb8j4 mgz-element mgz-child mgz-element-single_image mgz-image-hovers"><div class="mgz-element-inner eltb8j4-s"><div class="mgz-single-image-wrapper"><div class="mgz-single-image-inner "><!-- @2b1c denys: add loading attribute to image, possible value empty,lazy,eager --><img class="mgz-hover-main" src="https://img-cdn.philipkingsley.co.uk/media/PDP/ProductImage/Untitled_design_59_.png" alt="Untitled_design_59_" width="500" height="500" title="" /></div></div><style class="mgz-style">.eltb8j4-s{text-align:center;}@media (max-width: 1199px) {.eltb8j4-s{padding-right:0px !important;padding-left:0px !important;}}@media (max-width: 991px) {.eltb8j4-s{padding-right:50px !important;padding-left:50px !important;margin-bottom:50px !important;}}@media (max-width: 575px) {.eltb8j4-s{padding-right:0px !important;padding-left:0px !important;}}.mgz-element.eltb8j4 .image-content{width:100%;text-align:center;}.mgz-element.eltb8j4 .image-title{font-size:16px;}</style></div></div><style class="mgz-style">.cdwya70-s{padding-top:0px !important;padding-bottom:0px !important;}</style></div></div></div><style class="mgz-style">.m79lsqg-s{padding-top:25px !important;padding-bottom:25px !important;background-color:#e84f7b !important;}@media (max-width: 767px) {.m79lsqg-s{padding-top:5px !important;padding-bottom:20px !important;}}</style></div></div><div class="jrqbld1 mgz-element mgz-element-row full_width_row mgz-row-equal-height content-middle"><div class="mgz-element-inner jrqbld1-s"><div data-background-type="image" data-parallax-image-background-position="center top" class="mgz-parallax jrqbld1-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="bq39s1a mgz-element mgz-element-column mgz-col-xs-12"><div class="mgz-element-inner bq39s1a-s"><div class="mkunb3a mgz-element mgz-element-row full_width_row"><div class="mgz-element-inner mkunb3a-s"><div class="inner-content mgz-container"><div class="qlli3hm mgz-element mgz-element-column mgz-col-xs-12"><div class="mgz-element-inner qlli3hm-s"><div class="i4rs13h mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner i4rs13h-s"><h6 class="mgz-element-heading-text" > What's Included. </h6><style class="mgz-style">.i4rs13h-s{text-align:center;}.mgz-element.i4rs13h .mgz-element-heading-text{color:#c64877;}</style></div></div><div class="w9yovy0 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner w9yovy0-s"><h3 class="mgz-element-heading-text" > 3 Steps To Stronger, Healthier Hair </h3><style class="mgz-style">.w9yovy0-s{text-align:center;}</style></div></div></div></div></div></div></div><div class="w5j6cnn mgz-element mgz-child mgz-element-image_carousel mgz-element-title-align-center"><div class="mgz-element-inner w5j6cnn-s"><div class="mgz-block"><div class="mgz-block-content"><div id="17884251426a9933b66f372" class="mgz-carousel mgz-image-hovers owl-carousel mgz-carousel-nav-position-center_split mgz-carousel-nav-size-small image-content-below" data-type="gallery"><div class="item mgz-carousel-item "><div class="item-inner mgz-flex-position-below"><img class="owl-item-image owl-lazy" data-src="https://img-cdn.philipkingsley.co.uk/media/PDP/HowTo/ELASTICIZER_75ML.jpg" src="" alt="Your At-Home Salon Quality Hair Treatment"/><div class="item-content"><div class="item-title">Your At-Home Salon Quality Hair Treatment</div><div class="item-description">Elasticizer Deep-Conditioning Treatment is a super-conditioning treatment that transform dry hair into soft, bouncy tresses.</div></div></div></div><div class="item mgz-carousel-item "><div class="item-inner mgz-flex-position-below"><img class="owl-item-image owl-lazy" data-src="https://img-cdn.philipkingsley.co.uk/media/PDP/HowTo/PK-ELASTICIZER_BOOSTER-50ML-CO.png" src="" alt="Deeply condition & restore"/><div class="item-content"><div class="item-title">Deeply condition & restore</div><div class="item-description">Revive strands fast with this in-shower conditioner and flash mask, loaded with nourishing ingredients. Use after shampooing whenever hair needs a boost of moisture.</div></div></div></div><div class="item mgz-carousel-item "><div class="item-inner mgz-flex-position-below"><img class="owl-item-image owl-lazy" data-src="https://img-cdn.philipkingsley.co.uk/media/PDP/HowTo/5723-PK-DAILY_DAMAGE_DEFENSE-200ML_1_.jpg" src="" alt="Protect against damage"/><div class="item-content"><div class="item-title">Protect against damage</div><div class="item-description">This pre-styling, priming, conditioning hair mist instantly detangles, adds shine, fights frizz and boosts hair’s condition with every spritz. It offers less breakage and more shine.</div></div></div></div></div><script>
require(['jquery', 'Magezon_Builder/js/carousel'], function($) {
$('#17884251426a9933b66f372').carousel({"item_xl":"3","item_lg":"3","item_md":"3","item_sm":"2","item_xs":"1","nav":false,"dots":true,"autoplayHoverPause":false,"autoplay":false,"autoplayTimeout":"5000","lazyLoad":true,"loop":false,"margin":20,"autoHeight":false,"rtl":false,"center":false,"slideBy":"1","animateIn":"","animateOut":"","stagePadding":0});
});</script></div></div><style class="mgz-style">.w5j6cnn-s{text-align:center;padding-top:50px !important;}.w5j6cnn .mgz-block-heading-line:before{height:1px;background-color:#cecece;}.mgz-element.w5j6cnn .mgz-carousel .item-content{padding:10px 5px;color:#000000;width:100%;}.mgz-element.w5j6cnn .mgz-carousel .item-title{font-size:12px;font-weight:600;}</style></div></div></div></div></div><style class="mgz-style">.jrqbld1-s{padding-top:90px !important;padding-bottom:90px !important;margin-right:0px !important;margin-left:0px !important;background-color:#ffffff !important;}.bq39s1a{border:12px solid transparent;}.bq39s1a>.mgz-element-inner{padding:0;margin:0;}.mgz-element.jrqbld1 >.mgz-element-inner>.inner-content{width:1120px;max-width:100%;margin:0 auto;}</style></div></div></div>
5060771207645
add-to-cart
Hair Mail: Hair Icons
Christmas Limited Edition Kit
Dread detangling? Hair feeling dry, frizzy and impossible to manage? Then prepare to meet your newest strand obsessions. This iconic hair trio, enriched with nourishing, strengthening, shine-boosting ingredients, will transform strands from frizzy, thirsty and brittle to soft, silky and smooth instantly. Starring Philip Kingsley’s iconic pre-wash mask Elasticizer and its in-shower counterpart Elasticizer Booster, plus priming, detangling dynamo Daily Damage Defence, this is the ultimate transformative trio your hair will thank you for.
Dampen your hair with water and apply liberally in sections throughout mid-lengths and ends.
Cover hair with a shower cap or cosy towel — the heat created helps lift your hair’s cuticles, so they can properly absorb the nutrients.
Leave on for a minimum of 20 minutes. There’s no maximum time — you can even sleep with it on.
Rinse thoroughly with water, then shampoo and condition as normal.
Those with fine hair should shampoo twice.
NOTE: Do not use Elasticizer 72 hours before or after colour-treating your hair, as it may affect how the colour takes during this period only.
Gift Set
Medium
Past Shoulder
Order by 3pm for next day delivery
Choose a free deluxe sample at checkout!
1
Includes Our Multi Award-Winning Elasticizer
The ultimate transformative trio your hair will thank you for
This iconic hair trio, enriched with nourishing, strengthening, shine-boosting ingredients, will transform strands from frizzy, thirsty and brittle to soft, silky and smooth instantly.
Elasticizer Deep-Conditioning Treatment 75ml
Daily Damage Defence Protective Priming Mist 200ml
Elasticizer Booster Restoring Conditioner 40ml
Blue Cosmetic Bag

What's Included.
3 Steps To Stronger, Healthier Hair

Your At-Home Salon Quality Hair Treatment
Elasticizer Deep-Conditioning Treatment is a super-conditioning treatment that transform dry hair into soft, bouncy tresses.

Deeply condition & restore
Revive strands fast with this in-shower conditioner and flash mask, loaded with nourishing ingredients. Use after shampooing whenever hair needs a boost of moisture.

Protect against damage
This pre-styling, priming, conditioning hair mist instantly detangles, adds shine, fights frizz and boosts hair’s condition with every spritz. It offers less breakage and more shine.

Key Ingredients
Hydrolyzed Elastin, Castor Oil, Olive Oil, Glycerin & Chia Seed Extract
Hydrolyzed Elastin ensures your hair breaks less, by providing stretch and strength, while Castor Oil and Olive Oil rehydrate your hair to make it look shiny and healthy.
Step by Step Guide
How to Apply
Start by applying Elasticizer to the mid-lengths and ends of your hair and leave for at least 20 mins. Rinse & shampoo as usual.
Use Elasticizer Booster in place of your usual conditioner for a richer condition.
On wet hair: Shake Daily Damage Defence well before use. On towel dried hair, spray liberally throughout mid-lengths and ends. Comb through and style as you wish.











