INSTANTLY SOFTER, SHINIER HAIR
Repair Dry, Frizzy, Straw-Like Hair
Seeking noticeable results FAST? Look no further than our NEW discovery collection, packed with the entire award-winning Elasticizer range. These four hydrating staples work together to boost elasticity and strength for visibly softer, shinier and healthier hair.
4 Steps To Stronger, Healthier Hair
Hydrolyzed Elastin, Castor Oil, Olive Oil & Glycerin
Our deep conditioning hair treatment contains Hydrolyzed Elastin ensures your hair breaks less, by providing stretch and strength, while Castor Oil and Olive Oil rehydrate your hair to make it look shiny and healthy.
Instant Shine. Instant Frizz Control. Instant Hydration.
to reduce breakage after one use^
9 out of 10
agreed hair felt nourished after one use*
agreed hair was less frizzy after one use**
Step by Step Guide
How to use
Use these four frizz-fighting, intensely hydrating products together for incredible results.
Real People. Real Results.
The At Home Hair Treatment Loved By Our Customers...
Need to know a bit more?
Frequently Asked Questions
We answer some common queries about Elasticizer Effect Discovery Collection.
If you have more questions you can submit a question below or visit our Help Centre to speak with our Customer Care Team.
Start with Elasticizer pre-shampoo treatment. After leaving it on for the recommended application time (anywhere from 10 –20 minutes to overnight) cleanse away with the recommended shampoo for your hair texture. After shampooing, reach for Elasticizer Booster Restoring Conditioner. This can be used three different ways – either layered atop of your conditioner, in place of your conditioner or as a 10-minute flask mask. Use to prolong the effects of your Elasticizer or whenever hair needs an extra boost. Towel dry hair and apply Daily Damage Defence generously all over prior to styling, to ease tangles and protect hair from heat. Finish with multi-tasking, leave in conditioning serum Elasti-Styler to prime and tame your hair for easy styling and superior results.
Spanning a full hair care regimen focused on hydration, plus boosting hair’s elasticity and therefore strength, the heroes within our Elasticizer Effect kit work better together. Packed with many of the same ingredients —including moisture-boosting hero Hydrolyzed Elastin —the products complement one another to maximise your hair’s hydration and therefore overall health and resistance against breakage. Say hello to a healthier, stronger, flexible mane that is no match for everyday threats like brushing and styling!
You can! This miracle hair mask can be left in for 10-20 minutes or kept on overnight for maximum results. If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. Simply apply the deep conditioning treatment and wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. Frequent use will lead to healthier looking hair with less breakage, allowing you to achieve salon-level results from one at home hair treatment.
^46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST
*INDEPENDENT USER TRIAL RESULTS, AFTER ONE USE.
**INDEPENDENT USER TRIAL RESULTS