https://www.philipkingsley.co.uk/philip-kingsley-elasticizer-150ml.html52776Elasticizer Deep-Conditioning Treatment 150mlhttps://img-cdn.philipkingsley.co.uk/media/catalog/product/t/r/tr_elasticizer-jar-150ml-rgb_3_2_1.png4141GBPInStock/Product Type /Gifts Under £60/Product Type /Gifts Under £40/Best-Sellers/Elasticizer244243571219156<p>Pre-shampoo hair mask treatment that delivers elasticity and bounce to hair. Also provides UV protection even after washing, helping prolong the life of colour treatments. Visible results from one application that improves with continued use. Fragrance free.</p> <div class="magezon-builder magezon-builder-preload"><div class="fl2t8v6 mgz-element mgz-element-row full_width_row mgz-row-equal-height content-middle"><div class="mgz-element-inner fl2t8v6-s"><div data-background-type="image" data-parallax-image-background-position="center bottom" class="mgz-parallax fl2t8v6-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="d6qwjbj mgz-element mgz-element-column mgz-col-xl-25 mgz-col-md-6"><div class="mgz-element-inner d6qwjbj-s"><div class="hfem7rt mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner hfem7rt-s"><h6 class="mgz-element-heading-text" > ONE SOLD EVERY 17 SECONDS </h6><style class="mgz-style">.hfem7rt-s{margin-bottom:0px !important;}.mgz-element.hfem7rt .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="suh0aw9 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner suh0aw9-s"><h3 class="mgz-element-heading-text" > Instantly hydrate dry hair, add shine and reduce frizz </h3><style class="mgz-style">.suh0aw9-s{margin-bottom:25px !important;}.mgz-element.suh0aw9 .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="agxrr91 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner agxrr91-s"><p><span style="color: #ffffff;">Elasticizer is a pre-shampoo conditioning treatment that deeply moisturises and nourishes dry, brittle hair, improving its elasticity and strength. It helps to restore moisture, leaving hair softer, smoother, and more manageable.</span></p></div></div><div class="d1v8dnv mgz-element mgz-child mgz-element-icon_list mgz-animated fadeInDown"><div class="mgz-element-inner d1v8dnv-s"><div class="mgz-icon-list mgz-icon-list-vertical"><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">HYDRATES</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">CONDITIONS</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">STRENGTHENS</span> </div></div><style class="mgz-style">.d1v8dnv-s{margin-bottom:30px !important;}.mgz-element.d1v8dnv .mgz-icon-list-item{margin-bottom:5px;}.mgz-element.d1v8dnv .mgz-icon-list-item-icon{color:#ffffff;}.mgz-element.d1v8dnv .mgz-icon-list-item-text{color:#ffffff;}</style></div></div><div class="sxp1b4r mgz-element mgz-child mgz-element-button white"><div class="mgz-element-inner sxp1b4r-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> Full Product description </a></div><style class="mgz-style">.sxp1b4r-s{padding-right:0px !important;padding-left:0px !important;}.mgz-element.sxp1b4r .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.sxp1b4r .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.sxp1b4r .mgz-link{padding: 0;}</style></div></div><script>
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var content = '<div class=\"mgz-button-modal-inner\"><div class=\"mgz-button-modal-header\"><h3 class=\"mgz-button-modal-title\" >About Elasticizer Pre-Shampoo Treatment</h3></div><div class=\"mgz-button-modal-content\"><p>Forget all you know about traditional hair masks — Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage, this isn’t just any regular conditioning hair mask.</p><ul><li><p>CLINICALLY PROVEN to reduce breakage after just one use*</p></li><li><p>Quenches the thirst of dry hair</p></li><li><p>RESTORES ELASTICITY and bounce</p></li><li><p>Banishes tangles, frizz & straw-like ends </p></li><li><p>The solution to STRONGER, HEALTHIER HAIR</p></li><li><p>INSTANT SHINE that catches the light</p></li><li><p>Leaves hair obsessively smooth and soft</p></li><li><p>Tames tangles</p></li><li><p>Brings dry hair back to life</p></li></ul><p>Elasticizer pre-shampoo treatment brings dry, frizzy, tangled strands back to life. </p><h4><span style=\"font-size: 16px;\"><strong>Why is hair elasticity important?</strong></span></h4><p>Did you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension. </p><p>Flooding hair with moisture, Elasticizer restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer is CLINICALLY PROVEN to reduce breakage^. Combatting dehydration, candyfloss ends and controlling frizz, this ultimate hair restorer recovers softness and movement to leave strands feeling obsessively soft, hydrated, with instant shine that catches the light. </p><h4><span style=\"font-size: 16px;\"><strong>How do I use it?</strong></span></h4><p>Apply Elasticizer to damp hair and leave for at least 20 minutes - the long the better, and you can even leave it on overnight. Wash out with a Shampoo & Conditioner for your hair type and style as normal. </p><p>TRICHOLOGIST TOP TIP: Double shampoo to ensure you rinse away any residue and leave your hair feeling weightless and bouncy. </p><h4><span style=\"font-size: 16px;\"><strong>The History of Elasticizer</strong></span></h4><p>We designed Elasticizer originally for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It is still our best-selling dry or damaged hair treatment today. Cate Blanchett, Kate Winslet, Zendaya, Rochelle Humes and Georgia May Jagger are all converts, and with such advocates, we are confident it will work for you too. This unique formula is still used as part of the hair treatments received by every Client who visits our award-winning Clinics in London and New York.</p><p><span class=\"TextRun SCXP184299726 BCX0\" lang=\"EN-GB\" style=\"font-size: 10px;\" xml:lang=\"EN-GB\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP184299726 BCX0\">^46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST</span></span><span class=\"EOP SCXP184299726 BCX0\"></span></p></div></div>';
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Instantly hydrate dry hair, add shine and reduce frizz
Elasticizer is a pre-shampoo conditioning treatment that deeply moisturises and nourishes dry, brittle hair, improving its elasticity and strength. It helps to restore moisture, leaving hair softer, smoother, and more manageable.
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and because it's a pre shampoo treatment, you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in
You can! This miracle hair mask can be left in for 10-20 minutes or kept on overnight for maximum results. If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. Simply apply the deep conditioning treatment and wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. Frequent use will lead to healthier looking hair with less breakage, allowing you to achieve salon-level results from one at home hair treatment.
Elasticizer is designed to be a pre wash hair mask, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.
You can, but we recommend you do not use Elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only. For more information read our article on Hair Colouring.
