The Pure Silver collection has been formulated specifically for grey, highlighted, bleached and natural blonde hair. Pure Silver adds incredible shine to dull, discoloured, grey and brassy tones. Designed with violet hues and optical brighteners, it reduces the appearance of yellow discolouration and gives the hair a dramatically brighter colour and appearance. Contains lavender oil for a calming fragrance. Ideal for brightening ‘highlights’ between colouring.