Re-Moisturizing Smoothing Shampoo

Our hydrating shampoo is the best shampoo for curly, frizzy and wavy hair types. It's highly effective formula targets even the driest and coarse hair, working to moisturise, strengthen and smoothen hair. It's ingredients include: Hydrolyzed Elastin to add strength, body and reduce breakage and Cocamidopropyl for gentle yet thorough cleansing.

Combine with our Re-Moisturising Conditioner to give your wavy, curly & frizzy hair the full moisture boost it needs and leave hair feeling hydrated, soft & shiny.

• Hydrating shampoo for curly, frizzy and wavy hair types
• Delivers moisture to transform dry and frizzy hair, leaving it soft, smooth and shiny
• Improves hair's strength and elasticity
• Optimises moisture retention to reduce breakage
• Ideal for coarse hair textures

• The diameter of coarse hair is the largest of all textures, which makes it more prone to moisture evaporation and dry ends. The best products to use are those that are labelled as ‘re-moisturizing’, ‘moisturizing’ or ‘smoothing’ and those that tame frizz.
• If you have coarse hair you may be reluctant to wash your hair more than a couple of times a week, as it can be difficult to style. However, frequent shampooing is recommended for all hair textures as it promotes the optimum scalp environment for hair growth and also keeps your hair in good condition! It is in fact water, not oil content that keeps your hair supple and moisturised.
• Individuals with coarse hair tend to straighten their hair more often than other hair types, as it can be frizzy and very time-consuming to style. However, frequent or incorrect heat processing can be extremely damaging and so you need to use styling products that help protect your hair.
• Due to coarse hairs’ propensity towards dryness, we recommend you use a pre-shampoo conditioner, such as Elasticizer Extreme, once to twice a week. However, if you bleach or frequently heat process/straighten your hair this should be done twice weekly to reduce associated damage and breakage.