DO HAIR WASH DAY RIGHT
Discover your hair texture and build your perfect hair wash day routine.
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Find the products for your hair texture
Our founder, Philip Kingsley, pioneered the classification of hair according to it's texture; FINE, MEDIUM, COARSE AND NATURAL COILED CURLS.
Discover your hair texture and the targeted hair wash duo for you in 60 seconds!






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Targeted routines for your hair texture
Born out of our Trichological clinics, we have a shampoo for every hair texture and scalp need.

Improve the health, condition and quality of your fine, fragile hair with our specially forumulated Shampoos. Benefit from gentle cleansing with maximum volume making fine hair managable and easy to style.

Target dry or frizzy hair with moisture where it's needed most. Our medium hair shampoos are gentle but effective for cleansing oily roots whilst helping to loosen tangled hair for shiny, bouncy strands all day long.

Transform your coarse hair from dry and rough to smooth and soft with our highly effective elastin formulas. Add strength, body and reduce breakage whilst getting a gentle but thorough cleanse.

Our intensely hydrating shampoos gently cleanse fragile tightly coiled hair, using a unique combination of nourishing oils to penetrate and fortify each strand.
Tried, tested and LOVED by our customers

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Rotate your hair wash day routine to cater for all your hair, scalp and colour needs.

Our fragrance-free, sulphate-free formulas are gentle enough for daily use for anyone experiencing scalp sensitivity or hair thinning.

Lock in colour and banish brassy tones with our anti-fade formulas. They leave hair with body, bounce and shine while soothing and conditioning the scalp following treatments.