THE PROVEN ANSWER TO DRY HAIR
THE PRE-SHAMPOO STEP YOUR HAIRCARE REGIME IS MISSING
Doesn't weight hair down
As a pre-shampoo treatment, Elasticizer Extreme can be left on longer, with any residue cleansed away as you shampoo. It therefore won’t weigh your hair down or make it look lank or greasy.
A super-charged formula
Specially formulated to target the needs of naturally coiled curls and coarse hair textures or overprocessed, porous hair, Elasticizer Extreme intensely nourishes strands while providing stretch and shine.
Works beneath the surface
Our emulsified oil blend of castor and olive allows Elasticizer Extreme to provide the benefits of oil, such as incredible shine and moisture, while also allowing our active ingredients to penetrate and strengthen the hair.
The more you use it, the better the results
In our Independent User Trials an impressive 92% reported hair felt deeply moisturised and 80% agreed hair felt more elastic after four weeks weekly use. The benefits are instant too — 88% said hair felt silkier and moisturised after the first use, while 87% said tresses looked shinier.
"Elasticizer Extreme, has helped my hair come back to life."
Yess just look at the results. Elasticizer Extreme has helped my hair come back to life. I used the Elasticizer Extreme first on my damp hair and kept it on for 20 minutes. It nourishes, conditions, and repairs your hair while adding a nice shine and bounce to it. Then I used Moisture Extreme Enriching Shampoo to clean my hair, and get rid of build-up and the Moisture Extreme Enriching Conditioner to detangle my hair
"I thick and creamy pre-shampoo hair mask that moisturizes my hair without weighing it down. Somehow gets rid of my frizz and adds shine too"
I really enjoy getting my body moving, but what I don’t enjoy is the way my hair looks and feels after my workouts. My sweat sessions leave my curls frizzy and less bouncy. A 20min Hair-apy session with Philip Kingsley's pre-shampoo conditioner, Elasticizer Extreme adds much needed moisture and bounce back into my curls.
"The Elasticizer Extreme is exactly what my curls need to restore their hydration"
My workouts often leave my hair feeling frizzy, dry and in desperate need of a hairapy session. The Elasticizer Extreme is exactly what my curls need to restore their hydration. I leave it on for 20 minutes before following up with a shampoo and conditioner.
Elastin is Elasticizer Extreme’s main ingredient which helps reduce breakage and improve my hairs’ elasticity for bouncier and more hydrated curls.
ONE SOLD EVERY MINUTE WORLDWIDE
Need to know a bit more?
HOW OFTEN SHOULD I USE ELASTICIZER EXTREME?
Elasticizer Extreme is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
You can! If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. It’s a good idea to wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. If you have fine hair, shampoo twice.
Thoroughly wet your hair with water and apply Elasticizer Extreme in sections, concentrating on your mid-lengths and ends. Cover hair with a shower cap and leave for 10-20 minutes (the longer the better!). Rinse thoroughly and follow with the appropriate Philip Kingsley Shampoo and Conditioner.
Elasticizer Extreme is the foremost step in your regime before shampooing and conditioning. Apply liberally to damp hair and allow the mask to work its magic while indulging in a spot of well-deserved me time — whether that be reading a book, working out, watching a film, taking a bath or perhaps applying skin care.
Our iconic treatment fits effortlessly into your busy, day-to-day schedule too, empowering you to multi-task and mask. Our team have been known to embrace #MondayMasking as we work from home or complete a spot of housework too!
If you are time-poor or prefer to shampoo in the morning, you might find it more convenient to apply before bed. Be sure to wrap hair in a microfibre towel overnight to keep heat contained (and your pillow residue-free!). Come morning, rinse well, then shampoo (or double shampoo if you have fine hair) and condition as normal.
Discover the rest of our pre-shampoo heroes to tackle dullness, dryness and damage
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