Flaky/Itchy Scalp Anti-Dandruff Shampoo

• Highly effective cleansing and clarifying anti-dandruff shampoo 
• Relieves common scalp concerns, like itchy, irritated scalps 
• Clears flaking and oil build up
• Safe for colour-treated hair and gentle enough for daily/regular use.

And you do not just have to take our word for it…

An independent consumer perception study was conducted among people with scalp concern s . Here are the results:

• 100% of people said Flaky/Itchy shampoo SOOTHED their scalp* 
• 100% of people said their scalp felt more COMFORTABLE after using Flaky/Itchy Shampoo*
• 99% said Flaky/Itchy Shampoo CLEARED their flaky scalp*
• 90% said they found Flaky/Itchy Shampoo MORE EFFECTIVE than other similar products on the market*

*95 person independent consumer perception trial. All participants suffered with dandruff/flaky/itchy scalp

• Use daily until your scalp is clear, and thereafter at regular intervals, as required 
• Apply to wet hair and lather well with a gentle kneading of the scalp for 60 seconds 
• Rinse and repeat, if necessary 
• Follow up with the appropriate Philip Kingsley Conditioner and Scalp Toner for flaky/itchy scalps

• Most people have had or will experience some degree of dandruff during their life. If you have a flaky/itchy scalp, don’t be embarrassed: you are not alone and there are many effective products available to treat it. ‘Dandruff’ describes scalp flaking. However, there are various degrees of severity ranging from common dandruff, i.e. loose or tight flakes, to more severe seborrheic dermatitis.
• The most common type of dandruff is ‘pityriasis capitis simplex’ or ‘pityriasis steatoides’. It usually comes and goes and you may find it flares up under stress. Mild to moderate dandruff is easily treated with over-the-counter shampoos, toners and scalp masks.
• Possible causes of dandruff can be: poor hygiene and infrequent shampooing, a diet rich in fatty, salty or sugary foods, cheese, white wine and champagne, hormonal changes and fluctuations, psychological or physical stress, cold or dry weather and climate, pre-menstrual syndrome.
• If you have a mild to moderate flaky and/or itchy scalp, it’s a good idea to look at your diet and lifestyle. The condition of your scalp can often be improved by making simple changes. Try to restrict dairy products for a few weeks as dairy can exacerbate flaking and eczema. Also, cut back on foods rich in salt, ‘bad fats’ and sugar. Taking time out for yoga, meditation, general relaxation and fitness can help manage stress levels and can sometimes reduce the severity and frequency of dandruff.