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Straight hair 20ml




  (118) Read reviews


  (118) Read reviews
  (118)  Read reviews
  • Deeply conditioning; adds elasticity, manageability, bounce and shine
Hair Texture:
  • Fine
  • Medium
  • Coarse
  • African-Caribbean
Elasticizer delivers a rush of moisture into the hairs cuticle to help reduce breakage and restore the hair’s strength and stretchability, leading to less breakage and snapping.

limited stock
  • The worlds first pre-shampoo conditioning hair treatment
  • Has won over 24 beauty awards
  • Loved by celebrities, royalty and beauty journalists around the world
  • Originally created for Audrey Hepburn
  • Adds elasticity, manageability, bounce and shine, without weighing the hair down
  • With frequent use expect stronger, healthier looking hair with less breakage
  • Apply before shampooing
  • Dampen the hair with water and apply Elasticizer in sections to mid-lengths and ends, ensuring maximum coverage
  • Cover hair with a shower cap or towel. The heat created helps the nutrients to be fully absorbed
  • Leave for a minimum of 10-20 minutes, or as long as you wish. You can even sleep in Elasticizer
  • Rinse thoroughly and shampoo and condition as normal. You can shampoo twice if you want to ensure all residue is removed
  • Suitable for use on coloured hair
  • Note: Do not use Elasticizer 72 hours before or after dying your hair as it may affect how the colour takes during this period only
  • Hydrolyzed Elastin – adds strength, body and elasticity. Improves hair’s tensile strength and moisture retention, reducing breakage
  • Castor Oil – helps to lock in moisture
  • Olive Oil – high in Vitamin E and essential fatty acids which help to moisturise and boost shine
  • Glycerin – helps hair to retain moisture
  • Philip Kingsley created the world’s first pre-shampoo, deep-conditioning hair treatment, Elasticizer, in 1974, which he formulated personally for one of his most famous clients, Audrey Hepburn
  • Along with using Elasticizer, using the right shampoo and conditioner for your individual hair texture is key to getting the best results. Discover the perfect products for your hair texture here
  • If you’re suffering from hair breakage and damage, follow these top tips to help keep hair in the best possible condition, and help reduce breakage

Royal Mail (2-5 working days. Only available on items less than £40) £2.45

Next Day Delivery (Next working day, when ordered before 1pm) £4.95

Due to Royal Mail restrictions, aerosol products can only be shipped via Next Day Delivery

We ship throughout Europe and Rest of World, find more information click here.

Exchanges or refunds can be arranged for unopened, unused product, if accompanied with original order number / confirmation / invoice, within 28 days.
  •  Product Description
  •  Directions
  •  Ingredients
  •  Hair Guide
  •  Delivery & Returns


  • Reviews (118)
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  • In love with this product

    Tried this product after reading many reviews and I am amazed at my own results. My hair is fine but this doesn't weigh it down. I apply before bed a couple of times a week and wash out in the morning. My hair is so soft and healthy now. I will continue buying this product forever!

    Posted on
  • Wonderful stuff

    I got a trail size of this in the M&S Advent Calendar and I love it. I have fine, long highlighted hair which I damaged severely two years ago so I am paranoid about it breaking again! The condition of it after only one use of this stuff was brilliant and I have reordered one for myself and two more for my friends. The free sample of the extreme moisture conditioner was a nice touch and I have gone on to also order a full size bottle of it to try it properly, which I will review seperately.

    Posted on
  • wonderful

    I just had to contact you and tell you how happy I am with the results on my hair. I have just used this product tonight and cannot believe how smooth it made my frizzy dried hair. Thank you

    Posted on
  • Wonderful hair treatment

    Having been recommended to the Elasticizer to use on holiday - when the sun and pool water dries your hair so badly, I am now a complete convert to it, Wonderful hair treatment thank you PK.

    Posted on
  • My 'can't live without' beauty treatment

    I've used this product for years to combat the damage I've done through bleaching coloring and heat styling and it really does do all it promises. The breakage I get now is so minimal it's unnoticeable compared to how it used to be and despite my continued coloring and styling, my hair looks healthy and shiny. I use this religiously twice a week

    Posted on
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