Damaged hair is porous hair. When the cuticle layer is lifted through heat styling, chemical processing, colour treatments, or everyday mechanical stress, the internal structure of each strand becomes exposed. Moisture escapes, strength diminishes, and hair that was once resilient becomes prone to frizz, breakage, and a rough, uneven texture. Our repairing shampoos work by replenishing moisture and smoothing the cuticle from the first use.
Hair damage is a structural problem. Every strand of hair is protected by a cuticle, a layer of overlapping scales that lie flat when the hair is healthy. Heat styling, chemical processing including colouring, bleaching and perming, and mechanical damage from friction all cause these scales to lift and separate, creating a rough surface, increased porosity, and vulnerability to further damage.
A damaged hair shampoo cannot repair the structure of hair that has already broken down as hair is not living tissue and cannot regenerate. What it can do is restore moisture, smooth the cuticle temporarily through the right combination of proteins and emollients, and reduce the friction that causes further breakage. Used consistently, it significantly improves the appearance, feel, and manageability of damaged hair.
Our repairing range centres on two formulas, each matched to a specific hair type. The Re-Moisturising Smoothing Shampoo is designed for coarse, wavy, and naturally frizzy hair, textures that tend to be porous by nature and require consistent deep hydration to remain manageable and resist breakage. It deposits conditioning agents along the hair shaft that temporarily fill gaps in the cuticle, reducing frizz and improving elasticity.
The Moisture Extreme Shampoo is formulated for the highest levels of porosity: naturally tightly coiled curl textures and very porous hair that has undergone significant chemical processing. This formula delivers intense nourishment to hair that loses moisture rapidly due to the open, rough structure of its cuticle..