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  1. Elasticizer Extreme Rich Deep-Conditioning Treatment

    Elasticizer Extreme
    Rich Deep-Conditioning Treatment

    Adds elasticity and bounce to natural tightly coiled curls and very porous hair
    £21.00 - £99.00
  2. Elasticizer Deep-Conditioning Treatment

    Elasticizer TM
    Deep-Conditioning Treatment

    Strengthens, repairs and hydrates. Adds elasticity and bounce to fine, medium and coarse hair.
    £21.00 - £107.00

Blonde hair tones can lose vibrancy over time, becoming dull or yellowed due to environmental factors and product build-up. At Philip Kingsley, our purple shampoo and conditioner range is scientifically formulated to counteract brassiness and restore brilliance to natural and chemically lightened blonde hair.

Brighten & Neutralise Brassiness 

Our expertly balanced violet formulas help counteract unwanted yellow tones for a cleaner, cooler and more luminous blonde. Designed to work gently yet effectively, they refresh colour between salon and home visits while maintaining softness and manageability.

Strengthen Chemically Lightened Hair 

Bleaching can weaken the hair’s structure. Our strengthening hair treatments use bond-rebuilding technology to help reduce breakage, improve elasticity and enhance resilience over time.

Restore Softness, Smoothness & Shine

Blonde hair can feel dry or rough due to lift and colour processing. Our deeply nourishing masks and leave-in formulas help smooth the cuticle, boost shine and support a healthier, more polished finish.

Protect Your Blonde Colour 

Environmental stressors, heat styling and UV exposure can dull blonde shades. Our heat protective sprays and anti-fade technologies help maintain colour clarity while supporting the long-term health of the hair and scalp.

Blonde hair becomes brassy when environmental factors such as pollution, hard water minerals, UV exposure and product build-up, add unwanted warm tones. To prevent this, use a violet or purple shampoo weekly, protect your hair from heat and UV, and incorporate a clarifying treatment to remove residue that contributes to yellowing.

You don’t have to use both, but pairing a purple shampoo with a purple or tone-correcting conditioner enhances results and helps maintain brightness for longer.

Blonde and highlighted hair benefits most from violet or silver shampoos, hydrating conditioners, and hair strengthening treatments that help protect colour-treated strands. Look for products that reduce brassiness, add moisture, repair damage and support overall hair health, as blonde hair is often more porous and delicate.

Blonde and highlighted hair tends to be more porous due to colour lifting and bleaching, which can weaken the cuticle and cause moisture loss. This results in dryness, frizz or roughness. Regular hydration, protein-rich treatments and heat protection can help restore softness, strength and shine.

Yes. Blonde hair, especially when lifted or highlighted, typically needs more care to preserve tone, minimise damage and maintain smoothness. This includes regular toning, hydrating treatments, UV protection and gentle cleansing routines that help keep blonde hair bright, soft and healthy for longer.