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Straight hair 20ml

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Elasticizer

£31.00

Elasticizer – An Iconic Hair Treatment

Elasticizer, the iconic hair treatment, was originally created over 40 years ago for Audrey Hepburn to keep her hair looking healthy and beautiful whilst on set, due to constant processing and styling taking its toll. The world’s first pre-shampoo treatment has since become a beauty icon, with an incredible celebrity following, including Cate Blanchett, Kate Winslet and Georgia Jagger. The multi-award winning product has won over 28 awards and has dramatically improved the health of countless heads of hair.

How to use

  • Apply before shampooing
  • Dampen the hair with water and apply Elasticizer in sections to mid-lengths and ends, ensuring maximum coverage
  • Cover hair with a shower cap or towel. The heat created helps the nutrients to be fully absorbed
  • Leave for a minimum of 10-20 minutes, or as long as you wish. You can even sleep in Elasticizer
  • Rinse thoroughly and shampoo and condition as normal. You can shampoo twice if you want to ensure all residue is removed
  • Suitable for use on coloured hair
  • Note: Do not use Elasticizer 72 hours before or after dying your hair as it may affect how the colour takes during this period only

THE RANGE

  • Elasticizer

    Enriched with Castor Oil and Olive Oil, which is high in Vitamin E and fatty acids, Elasticizer delivers a rush of moisture to the hair’s cuticle, helping to lock in and retain moisture. Suppleness, elasticity and bounce appear instantly without weighing down or coating the hair.

  • Elasticizer Extreme

    Containing higher levels of the active ingredients found in the original Elasticizer, this formula is super conditioning and moisturizing for all variations of African-Caribbean hair and is also suitable for very over processed and damaged Caucasian hair.

  • Coconut Breeze Elasticizer

    Coconut Breeze Elasticizer was inspired by the Kingsley’s love of America’s West Coast, Elasticizer is infused with notes of bergamot, orange and soft peach, to encapsulate the freshness of living by the sea and a heart of coconut, jasmine and velvety vanilla to reflect the vibrancy of the magical sunset.

  • Geranium & Neroli Elasticizer

    Geranium & Neroli Elasticizer was inspired by the Kingsley’s annual trips to Portofino, on the picturesque Italian Riviera. Enriched with the fragrance of natural neroli, geranium, lavender, rose and orange oils to revitalise the senses and create a spa-worthy experience at home.

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