Elasticizer, our iconic pre-shampoo conditioning mask, is the most versatile of hair treatments. It's the easiest way to get softer, bouncier, shinier hair. Whether you have an hour to let it work its magic, or just a few minutes, here are our top tips for getting the most out of yours.
Help! I don’t have 20 minutes to spare for a hair mask. Can I still use Elasticizer?
Yes! If you’re short on time, you can give yourself a super quick treatment. Elasticizer is brimming with healthy oils that start to work their way into your hair shaft after only 3 minutes. Try a quick treatment a few times a week and you will definitely see the benefits.
However, Elasticizer is best applied before a regular hair wash for 20-30 minutes. If you feel pressed for time, try multitasking while you use it! The mask actually works best if you can get some heat to your head while it’s on. Wear it while you do a workout, walk the dog, run weekend errands, or sit in a steamy bath. Or, combine it with a dose of relaxation: paint your nails, read a few chapters of your book, or watch the latest boxset.
You can also apply Elasticizer before bed, then stick on a shower-cap and let it do its work while you sleep.
Find out more about the benefits of making Elasticizer a permanent fixture in your hair care routine.
Wait, can I really sleep with it in?
You can! If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. It’s a good idea to wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. If you have fine hair, shampoo twice.
Is there a correct way to apply Elasticizer?
Elasticizer works best on damp hair. We recommend that you run your hairbrush under the tap and brush it through; or use a water spritzing bottle; or simply stick your head under the shower for a second. But don’t leave your hair dripping wet – squeeze out any excess water.
Start applying your Elasticizer from the mid-lengths to the ends, making sure to target the driest parts of your hair. You can apply it up to the root area if your hair is colour-treated, or if you feel it needs moisturising.
Put on a shower cap or wrap your hair in a warm towel, then leave your Elasticizer in for 20-30 minutes before thoroughly shampooing it out. You can leave it in for longer if you have time. Anabel Kingsley, our Brand President and Trichologist, leaves hers on for at least an hour.
How thick should application be? Can I use too much of it?
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in.
How often should I use it?
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
Can I use Elasticizer instead of conditioner?
Elasticizer is designed to be shampooed away, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.
Can I use it to style my hair?
Yes! You can use a very small amount as a styling or finishing product. Elasticizer is great in curly hair and on shorter styles (men’s hair too), but only a small amount!
We love to hear how you have been using your Elasticizer, so please leave your tips and tricks in the comments box below.