The Elasticizer Story
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The story behind Elasticizer is truly remarkable involving one of the world’s greatest beauty icons, Audrey Hepburn. She initially sought Philip’s advice in his London Clinic in 1974, concerned that her hair was in bad condition due to over processing and constant styling on set. Upon her request, Philip went to work in his Green St. Laboratory and formulated Elasticizer – the world’s first pre-shampoo conditioning treatment.
It's carefully selected ingredients restore elasticity, manageability, bounce and shine to damaged hair. Audrey fell in love with the product and used it her whole life. She even ordered pots to be sent to her in Switzerland so she never ran out.
Elasticizer has since developed into our hero product, winning numerous awards and gaining recognition as an iconic hair care staple amongst beauty editors, stylists and celebrities alike.
How Elasticizer Works
Healthy hair stretches when wet, rather than breaking. Elasticizer helps to reduce breakage, adds elasticity, bounce, shine and manageability and helps to improve the condition of your hair. Hair is not weighed down, but full of body and bounce, making it ideal for even the finest hair textures.
Apply Elasticizer once per week, visible results are seen with first use, whilst the texture and condition continue to improve with each use.