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Hair Breakage

Anabel Kingsley

Brand President

Published October 2020

However, if your hair is dry and/or weathered, it will be less strong and stretchable, and more prone to breakage.

Why is Your Hair Breaking?

Your hair’s strength and elasticity depend on its moisture content. This is because moisture allows your hair to swell and contract, meaning it can stretch without breaking and then bounce back to its original length. But when your hair lacks hydration, it cannot stretch. It becomes brittle, often snapping during brushing, blow-drying and styling.

Factors that reduce your hair's moisture content, causing it to break more easily, include:

Colour processing (such as bleaching and highlighting)

Keratin straightening treatments

UV exposure


Heated styling aids (such as hair dryers, tongs, curling irons)

Chemical processing is probably the worst culprit. It can damage the protein structure of your hair, and the bonds that hold your hair together. It also raises each hair’s cuticle, leaving your hair more vulnerable to moisture evaporation.

While you can never completely close the cuticle again, daily shampooing and conditioning, as well as deep-conditioning masks, can do a good job of smoothing and sealing it. Pre-shampoo conditioning treatments, such as our Elasticizer, can be especially helpful in restoring stretchability and shine, therefore reducing breakage.

Our Top Tips to Prevent Hair Breakage

Apply a pre-shampoo conditioning treatment, such as our Elasticizer, to your hair at least once a week.

Blow-dry your hair gently and use a heat protectant spray or serum, such as our Polishing Balm.

Try not to wrap hair ties too tightly around your hair. These can cut into the hair shaft and cause breakage.

Protect your hair from the sun in the summer, using a UV spray such as our Swim Cap.

If you bleach your hair, try not to overlap previous applications.

Trim split ends — if you leave them, they can extend further up your hair shaft and cause your hair to break off.

There is a lot you can do at home to help your hair become stronger and more elastic. Or if you prefer to seek help from the professionals, our Clinics in London and New York specialise in hair and scalp treatments, and will be happy to welcome you. 

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