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The hair colouring market is vast. According to estimated figures almost 70% of women and 12% of men will colour their hair at some point in their life. Colouring your hair can give you a psychological boost, giving a sense of being a new person or a sensation of feeling reinvigorated and youthful. It is an easy way to change your personality or to discard part of an old life for a new one, changing hair colour after a break-up for example.
Hair colour preference is also influenced by fashion and celebrities. Dyed red hair was popular with Rita Hayworth as blonde hair was with Marilyn Monroe. Whilst in Cleopatra’s day dark hair was all the rage, and during the reign of Queen Elizabeth I, lighter red shades were favoured. But whichever colour you decide on, you need to take the necessary precautions to care for your hair. All colouring processes are potentially harmful if the instructions on the packaging aren’t followed, or if you don’t take proper steps to hydrate and care for your hair after the process.
Caring for Colour-Treated Hair
All chemical processes reduce the elasticity (stretchability) of your hairs, increasing the chances of breakage. Therefore, any hair that has been dyed or coloured is vulnerable to damage. However, the degree of damage that occurs largely depends on the level of the colour change. For instance, going from a dark shade to a light shade is more damaging because the colouring (bleaching) agent is stronger and/or left on for longer.
How often you colour your hair is also a factor to consider. Having your hair coloured in a salon will most likely involve a sort of conditioning treatment, but if you colour your hair at home make sure you have a good conditioner handy. Choose a well-formulated conditioner designed specifically for your hair type to keep your hair feeling and looking great after colouring. You should also use a pre-shampoo conditioning treatment at least once a week, depending on the condition of your hair, severely dry and damaged hair for example would require use twice a week.
Please note: always leave three days before and after your colouring process when using an intensive conditioning treatment - they have the ability to fade your colour if done too soon. However, this does not apply to highlights or bleach without tint.